Patricia Roberts, Author at Tire Review Magazine
The Training and Education Value Proposition

"Give a man a fish, and you have fed him for today. Teach a man to fish, and you have fed him for a lifetime" – Author unknown We have all heard this proverb and have probably used it many times. It is one of my favorites and I personally utilize it with my family

Be Tire Smart and Drive Safely Into Summer

Correctly maintained tires are critical to the safety of all members of the family, not to mention the safety of everyone else on the road. Is your vehicle – and your customers’ vehicles – ready for the summer? Tire FactsDid you know that when your vehicle is moving down the highway, the amount of each

Do Men And Women Speak A Different Language?

Men and women think, speak, and process information very differently. It would be rather unique to go through each day and not experience a perplexing interaction with the opposite gender with regards to communicating – especially in the retail business world.    So, I guess it is safe to say that the secret is out

Women In the Marketplace

[Editor’s Note: The following is an except from the soon-to-be-published “Influence: How Women’s Soaring Economic Power Will Transform Our World for the Better” by Maddy Dychtwald with Christine Larson. While most of this passage deals with auto dealers, there are plenty of lessons for tire dealers.] Start Your Engines: Transforming the Automotive Industry You don’t

4 Things You Can Do To Make Your Business Inviting To Women

Women influence 85% of all consumer-purchasing decisions in the U.S. and 66% of the consumer-purchasing decisions in Canada. When thinking about the impact that this group has on commerce and on businesses in general, you are probably asking yourself this question: “Am I Getting More Than My Fair Share Of This Opportunity?” The next question

Women Of Color = Women Of Economic Influence

When the Maria Shriver study titled “A Women’s Nation” was published during the latter part of 2009, it was big news for much of the nation.   Finally, the impact of the women who entered the work force in massive numbers since the 1960s were being recognized for their impact on society, and the information

The New Senior Consumer

The 1970s “All in the Family” made us all familiar with the song “Those Were The Days.”  Fast forward to today and WOW…we have redefined “senior” and “Those Days” are gone forever. First, some some statistics from about the aging of America: • Someone turns 50 years of age every 60 seconds. • By 2020,

Is Your Business Ready For Diversity and Cultural Marketing?

When the 2000 Census was completed, we were advised that the Hispanic population had increased by 50% and that the black population had increased by 12.3% in just one decade. Eight years later, on Aug. 14, 2008, the U.S. Census bureau released new information concerning the changing demographics in our nation, stating, “The nation will

Think You’re Female Friendly? Examine the Basics to see if Your Shop Measures Up

Women account for 85% of all consumer purchases, including everything from automobiles to healthcare, and they spend about $5 trillion annually – about half of the U.S. gross domestic product. It is predicted than over the next decade women will control two thirds of consumer wealth in the U.S. and be the beneficiaries of the