Shifting Consumer Behavior Reshapes PLT Tire Segments
COVID-19 continues to impact PLT tire segments, but with this comes an opportunity to deliver a seamless customer journey.
Jeff Cook
Jeff Cook is the Executive Director of Product Strategy and Portfolio Planning for Bridgestone Americas. He is responsible for setting product strategy and delivering on strategic product development priorities across the Consumer and Commercial businesses in the U.S. and Canada. In this role, Cook leads a team focused on enhancements to the product portfolio to ensure the company is meeting the needs of the customer.
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