Yokohama Uses AI to Predict Values of Key Tire Characteristics
The company said it began using the system this month and expects the system’s ability to conduct a large number of virtual experiences will enable it to accelerate new tire development, reduce development costs and develop better-performing tires.
Sweet Innovation in Synthetic Rubber by Yokohama Rubber Engineers
The new technology has succeeded in creating cells with the in-vivo capability of generating isoprene from a biomass (sugar) that serves as the starting material.
YRC Makes Mini Movies Featuring Soccer Players
The Yokohama Rubber Co. is making a series of mini movies featuring players from the Chelsea Football Club. The mini movies will feature Chelsea FC players demonstrating soccer techniques as a way of introducing various Yokohama products and technologies, the tiremaker said. On Feb. 5, the first movie of the series is featured on YRC’s
Yokohama Rubber Creates Official Facebook Page
Yokohama Rubber Co. has established a new official company page on Facebook. This news follows April’s announcement that the company established an official Yokohama channel on Japan’s leading video hosting service, “niconico.” With young people moving away from newspapers and television as their key sources of information, YRC has increasingly turned to social media services
Yokohama Opens English Twitter Account
Yokohama Rubber Co. has opened its official English-language Twitter account, and plans to "affirmatively use this social media as a tool to disseminate information on its various business activities globally.”" The account is @YRC_Global. “Together with word of issuance of news releases, we will be announcing primarily the updated information on tires and wheels, motor