Covering the Extraordinary
I’m sitting here staring at a six-inch thick file, jammed with news clips on the Bridgestone/Firestone (BFS) recall. I have read every word and listened to every press conference for four weeks straight now.. And I don’t even know where to begin. I’m sure you’ve followed this incredible saga as it’s twisted and turned, changing
The Truck Tire/Brake Relationship
The Truck Tire/Brake Relationship Modern trucks have evolved significantly in recent years. Depending on the vantage point of the assessor, today’s over-the-road rigs have been described as innovative, streamlined, incredibly reliable, or as merely highly evolved, electronically assisted versions of some aging basic designs. Most, however, would agree that today’s trucks move more of our
BFS Strike Threatened: Negotiations Go to the Wire; Nine Plants at Stake
Negotiations Go to the Wire; Nine Plants at Stake
Location! Location! Location?
A few years ago, at least at first glance, one would have thought of a dealer’s success in the OTR tire market was all about Location! Location! Location! If you were correctly positioned geographically, had talented service pros, had access to decent products, and maintained a good relationship with the customer, you had a sizeable leg up on the competition.
Off-the-Road Tires: When AND Why
How many of us have gone to a business meeting or social gathering only to discover that everyone else was dressed similar to one another, but very different than we had chosen? This could result from not reading dress guidelines on the invitation, not knowing established practices, or simply not paying attention to the circumstances.If
OTR Tire Market: Fewer Customers, Bigger Trucks Challenge Even the Best Dealers
OTR Tire Market Fewer Customers, Bigger Trucks Challenge Even the Best Dealers It is by far the most volatile and unpredictable tire segment, operating at a rhythm and pace often well removed from prevailing general economic conditions. With the wide variety of applications and monstrously large equipment getting even bigger, the OTR equipment tire segment
Bang The Drum Loudly: To Stay in the OTR Tire Game, Dealers Need to Sell Themselves
Bang The Drum – Loudly To Stay in the OTR Tire Game, Dealers Need to Sell Themselves A few years ago, a construction fleet manager told a group of Bridgestone/Firestone Off Road Tire Co. (BFOR) dealers that he didn’t feel dealers added any value to his operation. The manager, speaking at BFOR’s dealer meeting at
Industry Report
Continued Poor Results Cause Goodyear to Change Management
The Road Less Traveled: The winter tire
It’s clearly not a tire for every dealer. And it’s obviously not a tire you’re going to keep in stock most of the year.It’s a specialty tire, a true niche product. A hybrid created to deliver safe, reliable traction on snow, ice, slush and sleet, and handle extreme cold weather without a whimper – all
The Best of Both Worlds
The Best of Both Worlds ‘The majority of people come in for both Tires and Service’ This is the 10th installment of Tire Review’s Dealer Diary, a year-long series showcasing a typical tire dealer, his business, how he runs it, the many issues he deals with, and his thoughts on the industry in general.This year’s