Dear Mr. Customer: Effective Collections Take Savvy and Diplomacy to Keep Them Customers
The story goes that there was a small tire dealer in a tiny west Texas hamlet. On a big chalk board behind his counter were the names of a couple dozen or so people, many with the same last names. Now this was a very, very small town, the kind where everyone knew everyone else
The Art of Selling
The Art of Selling Over the last several months, you have learned about the technical aspects of custom wheels. Now, it’s time to develop your selling skills. In this first of a two-part segment, we’ll discuss ways to market your business and gain marketshare in your area using custom wheels. Then we’ll show you how
Genders and Generations: Figuring Out What Really Makes Your Customers Tick
Figuring Out What Really Makes Your Customers Tick Tire dealers see a variety of customers stream through their doors everyday. Quiet ones, loud ones, demanding ones, meek ones, young ones, old ones. And no matter who comes in, the dealer has to be ready. If he isn’t, business will be lost. Handling customers is always
Advertising: Standing Out in the Crowd Takes Planning, Savvy and Control
ADVERTISING: Standing Out in the Crowd Takes Planning, Savvy and Control Waste begins when you are "sold" advertising instead of "buying" it. Then your program is not really "programmed" but, instead, is the result of successful sales calls made by eager media representatives. Getting your ad dollars to produce more takes sound budgeting, astute buying
Keeping It All In The Family: A ‘Well-Run’ Family Business is Not a Contradiction
Keeping It All In The Family A ‘well-run’ family business is not necessarily a contradiction in terms. There have been many cases of successful family companies, and there will be many more to come. But having family aboard can be both a help or a hurt, depending on how things are handled. Family ties are
In Good Hands: Having The Right Insurance Can Help You Survive More Than One ‘What If’
In Good Hands Having The Right Insurance Can Help You Survive More Than One ‘What If’It’s said that when it comes to getting insurance, you’re simply betting that something bad will happen. True or not, it’s better to be safe than sorry. Having insurance is a must in order to stay in business. In today’s
One Should Mean One
Hindsight is a strange exercise in revisionist history. It’s always 20/20, even when dimmed vision clouds the reasons why things happened as they did. That’s why I shook my head when so many jumped on the it-shoulda-been-done-long-ago bandwagon after the proposed merger of TANA and ITRA was announced. Sure, it should’ve been done years ago,
Thinking Outside the Box: Five Ways to Boost Vehicle Service Profits
Thinking Outside the Box Five Ways to Boost Vehicle Service Profits Vehicle service has long been a staple of nearly every retail tire dealership. The vehicle is up on the rack, the tires are off, and numerous systems are exposed and ready to be looked at. And from the customer’s point of view, it’s convenient
The Real Biggest Number
My 4-year-old daughter, Lauren, caught me just as I walked in the door the other night, dragging from a long day at work. “Hey Papa, guess what? Do you know what the biggest number is?”
Dealer Diary: On Their Minds
On Their Minds For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their businesses.Both Dave Schardt, president of The Wheel Source in Dayton, Ohio, and Barry Steinberg, owner of Direct Tire and Auto Service in Boston, have