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Trailers Should Sometimes Come First

Trailers Should Sometimes Come First If the headline above caught your attention and conjured up visions of big rigs heading down the highway backward, we accomplished half of our mission. Make no mistake, we’re not advocating changing the direction of traffic flow, but we do want to underscore and explore the importance of devoting some

Wheel Well: What the Future Holds For Custom Wheel (and the Dealers Who Sell Them)

Wheel Well What the Future Holds For Custom Wheel (and the Dealers Who Sell Them) The wheel. A long ago invention that somehow managed to change the world. A round object that’s so imbedded into our culture we have no idea how civilizations survived without it. But it’s no longer just a commodity that we

The “Big” Approach: Treating Smaller Fleets Like the Big Guys Can Help Win Them Over

When it comes to proper, dollar-saving tire maintenance, small and medium sized fleets – especially owner-operators with a handful of tractors – are probably the toughest customers. On their tires, and on their dealers. While they know they need tires, often times cost issues, the lack of a formal controlled vehicle maintenance program, and/or the

Fleets Need Help With Repairs

Fleets Need Help With Repairs Many fleets perform their own tire repairs – for better or worse. Dealers and retreaders can either curse their bad luck at losing potential business or take advantage of the situation.At first glance, it appears dealers and retreaders lose business when fleets do their own tire repairs. A deeper look

Industry Report

Hard Decisions Come

And the Pile Just Got a Little Smaller

The bad news ®€ƒ

Covering the Extraordinary

I’m sitting here staring at a six-inch thick file, jammed with news clips on the Bridgestone/Firestone (BFS) recall. I have read every word and listened to every press conference for four weeks straight now.. And I don’t even know where to begin. I’m sure you’ve followed this incredible saga as it’s twisted and turned, changing

Capital Idea: Pieces of Equipment are a Big Piece of the Puzzle

Capital Idea Pieces of Equipment are a Big Piece of the Puzzle To the layman, the only two things needed to open a tire dealership are tires and customers. Too bad that’s not even the majority of the equation. A lot more goes into being successful. Things like quality service, quality technicians, advertising. And let’s

Location! Location! Location?

A few years ago, at least at first glance, one would have thought of a dealer’s success in the OTR tire market was all about Location! Location! Location! If you were correctly positioned geographically, had talented service pros, had access to decent products, and maintained a good relationship with the customer, you had a sizeable leg up on the competition.

The Great Questions of Life

Sometimes I swear I have the best job in the world. At least in the tire world.I can sit and watch the industry press forward in a seemingly endless cycle of inventing, consolidating, buying, selling, creating, synergizing, negotiating, assimilating, downsizing, upsizing, enhancing and rationalizing.And I never get blamed for anything, never get hit by the