Strategy For Returns
If you are like most business people, you’ll be going to at least one convention and/or trade show in the next year. At last count there were more than 12,600 conventions each year, attracting 13.5 million attendees and spouses to 300 convention centers around the country.
Door To Door: Gamauf Stumps Dealers, BFS Team
In this new semi-regular feature, we’ll interview key individuals on important issues facing the tire market. For this first installment, we sat down with John Gamauf, vice president of consumer tire sales for Bridgestone/Firestone Inc., to discuss the impact last year’s recall and the current Ford-Firestone situation has had on BFS’s business. There’s been a
Make or Break: Smart Pricing Strategy Can Keep You Humming Long-Term
Make or Break Smart Pricing Strategy Can Keep You Humming Long-Term How important is pricing to retailing success and how tricky is it? Answers: Very and very. The evidence rests with the story of two retailing giants – Wal-Mart and Sears. Wal-Mart built its success on "everyday low prices" rather than sales, and now is
New Look, New Digs
You’ve just finished reading this issue, and hopefully you’re thinking to yourself,"Wow, is this Tire Review?"
Get More ‘Sell’: Prepared and Creative Sales Team Can Conquer Objections and Add Sales
Get More ‘Sell’ Prepared and Creative Sales Team Can Conquer Objections and Add Sales You probably spend plenty of effort and money on advertising, signage, business location and inventory breadth. All this is designed to attract prospects. So everyone coming through your door represents an investment, and those walking back out without buying is an
Industry Report
Cooper Builds Up Commercial Division With Hercules PurchaseThe best business deals, they say, are the ones that are clear win-wins for both parties.
Sonic Bust
Sonic Bust Can we rebound form a speed-of-sound decline? It’s fair to say the medium truck tire market is sagging. Stagnant at best. Fleets are filing Chapter 7 and 11 at a record pace. There is a surplus of used trucks just waiting to be bought. Production of new trucks is at a trickle.
In the Line of ‘Fire’: Preparation is the Key When It’s Time to Cut the Cord
In the Line of ‘Fire’ Preparation is the Key When It’s Time to Cut the CordPerhaps you can fire any employee "at will," as the legal saying goes. And you may make it stick despite a lawsuit. But who wants an expensive lawsuit where legal costs mean you lose even when you win? Even as
It Takes a Thief: One in Three Steal -Detecting and Preventing Employee Theft
It Takes a Thief One in Three Steal –Detecting and Preventing Employee Theft One of three workers steals from an employer and such sleight-of-hand costs businesses more than $50 billion a year, according to the U.S. Department of Commerce. Don’t think it’s a problem in the tire biz? Just last month an ex-store manager for
What Do You Get With …
Three Hall of Famers and one Humanitarian? Four tremendous people from our industry!Recently, the tire industry met for the annual International Tire Exposition.