TBC Continues Relationship with Honda Classic
TBC Corp. announced Tire Kingdom will remain the exclusive Founders Club Partner for the Honda Classic golf tournament event in Palm Beach Gardens, Fla. Feb. 27- March 2, 2014. Since 2009, Tire Kingdom Service Centers has been the exclusive Founders Club Partner for the 4-day Honda Classic PGA-sanctioned golf competition. “The Honda Classic is a
TBC Promotes New President and CEO
TBC Corp. announced Friday the appointment of Erik R. Olsen as president and CEO as of Jan. 1, 2014. Olsen will be succeeding current President and CEO Larry Day, who said he plans to stay with the company as chairman on its board of directors. Olsen currently serves as the company’s COO. He joined
TBC Launches ‘Sumitomo Supercar Speedway’ Sweepstakes
TBC Corp., exclusive distributor of Sumitomo tires in North America, will send one lucky Facebook fan on an all-inclusive racing expedition as part of its “Sumitomo Supercar Speedway” sweepstakes. Between Oct. 28 and Nov. 30, racing fans are encouraged to visit Sumitomo’s Facebook page each week to vote for their favorite American muscle car or
TBC Looks to ‘Midas Touch’ to Boost Chain
TBC Corp. is looking to boost the image of its Midas Total Car Care operation, and looking backwards to do that. The company has dusted off and re-launched the familiar “Trust the Midas Touch” tagline in a new series of TV and print ads and promotions as part of an overall effort to “reinvent its
TBC Announces New Director of Communications
TBC Corp. has named Regina Tracy director of corporate communications. “We’re excited to welcome Regina into this expanded role within TBC. She has the background, expertise, and professionalism TBC needs to ensure that our communications are in line with our customer-facing brands,” said Erik Olsen, COO of TBC Corp. Tracy will oversee the company’s internal
TBC Names Hockenson to Head Tire Stores
Bill Ihnken is out and Markus Hockenson is in as head of TBC Corp.’s retail tire stores. Hockenson, now TBC senior vice president of company store operations, heads up Tire Kingdom, National Tire and Battery and Merchant’s Tire and Auto Centers. Hockenson has more than 20 years’ experience managing retail operations in the United States
TBC Looking to Expand its Franchise Retail Reach
Sumitomo Corporation of America-owned TBC Corp. is launching an aggressive expansion effort behind its three franchise-oriented retail tire and service store programs. The company’s TBC Retail Group is looking to add locations to its Big O Tires, Midas and SpeeDee Oil Change & Tune-Up operations across the U.S. and Canada. The company did not set
TBC’s Wolford to Step Down
Orland Wolford, vice chairman of TBC Corp., announced his retirement, effective Feb. 28. Larry Day will take active management of TBC’s franchise group.
City, State Incentives to TBC Outlined
Palm Beach Gardens, Fla., city council gave the go-ahead to spend $500,000 to keep TBC Corp.’s headquarters in the city. That incentive package joined another $1.8 million in incentives from the state. The incentive deal earned TBC’s pledge that it would "invest $12 million and create 175 jobs" – averaging $81,000 in salary – in
TBC Reaches Out for New CMO
TBC Corp. has hired former Pep Boys marketing executive Scott Stoughton as its new chief marketing officer.