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Bridgestone Americas Adds Director of Marketing for Commercial Truck and Bus Tire Business

Ben Johnson has joined Bridgestone Americas as director of marketing for the commercial truck bus radial (TBR) tire business.

Bridgestone announced Ben Johnson is joining the organization as director of marketing for the commercial truck bus radial (TBR) tire business.
Bridgestone Americas Making Marketing Leadership Changes

The changes follow the announcement that Phil Pacsi, vice president, sports/events marketing and training, who is retiring at the end of September after 36 years with the company. 

bridgestone800x400
Sentury Tire USA Consolidates Sales, Marketing

“The primary reason for this change is to improve on the customer experience for our distributors and dealers,” said Maxwell Wee, executive vice president for Sentury Tire USA.

Online Reviews: The Key to Your Tire Shop’s Marketing Strategy

Let your customers write your advertising! Learn how to leverage positive customer experiences to become your greatest digital marketing tool.

Online Customer Reviews
Mickey Thompson Marketing Alliance Announces Winner In Biggest Power Promotion To Date

Mickey Thompson Tires & Wheels has announced the winner of its latest Mickey Thompson Marketing Alliance (MTMA) Power Promotion.

Mickey Thompson Tire Wheel Marketing Alliance Power Promotion
Bridgestone Retail Operations Launches Annual Cause Marketing Campaign For Boys and Girls Clubs Of America

After raising more than $4 million over the past four years, Bridgestone Retail Operations is once again sponsoring its annual Driving Great Futures campaign to support the Boys & Girls Clubs of America.

Shamrock Marketing Launches Promotions to Support Retread Industry

Customers placing orders with Shamrock Marketing between June 5 and June 29 will also be helping to support the entire retread industry.

Shamrock Marketing Bulldog promotion retreads
VIS Announces New Marketing Manager

Vehicle Inspection Systems has announced that Chelsey Carrigan has been added to the company’s marketing team as the new marketing manager.

ITRS Announces New VP of Sales & Marketing

International Tire Repair Solutions and C2G Tire Management announced that Marcus Jackson has been promoted to be vice president of sales and marketing.

International Tire Repair Solutions
ATEQ TPMS Tools Appoints New Marketing Assistant

In his new role as marketing assistant, Grant Barnes assist the marketing and sales team in videography, photography, website maintenance and digital design.

ATEQ TPMS marketing assistant