Give Your Shop’s Website a Tune-Up
It’s time to turn on the virtual "open" sign, dust off the cyber "welcome" mat and get those customers through the door – the web-based door, that is – to your Internet storefront. All things "e," after all, are the alternate entryways to today’s businesses. And while most tire dealers who want pixel portals already
Top Tire Names Help on New Book
Self-described serial entrepreneur Roger McManus has released his latest book, and had more than a little help from some major names in the tire industry. Now available in paperback on Amazon.com, McManus’ "Entrepreneurial Insanity in Tire Retailing" was released in December, and is the second in a series. McManus has spent 30 years working with
How Top Dealers Create and Protect Their Brands
There are scores of books and university courses on brands and branding. There is even a publication named Brandweek that covers the latest in branding and branding programs. But when most people think about “brand,” they envision a mega-company, like Coca-Cola or GM. Brands and branding, though, are equally important for small businesses, like tire
Two More Shops Added to Female Friendly Ranks
Hepner Tire and Auto, in Woodstock, Va., and Emil’s All Tire in Brooklyn, N.Y., are the latest tire dealerships that have joined the ranks of AskPatty.com Certified Female Friendly Tire Centers in North America. The staffs at both dealerships completed an extensive training program on how to best serve women. Employees will participate in year-round
Know New Training and Products That Will Keep Your Shop Profitable
Recently, you’ve heard me say, “nothing is easy.” That’s my new slogan. It doesn’t matter how simple an action seems, it will get complicated quickly. For instance, I recently heard from a friend, Jared, who sold a set of wheels for a new 2010 Camaro. The wheels were the same size as OE. All he
Apollo Holds Second Vehicle Dynamics Workshop
Apollo Tyres has completed its second Vehicle Dynamics Workshop in the southern Indian city of Chennai. Apollo began the event two years ago as a biannual platform for auto and tiremakers, tire testing authorities and homologation bodies to discuss vehicle dynamics, complexities, issues being faced and ways and means of addressing them. The company says
2009 Top Shop Winner: Enger Tire & Auto
Jim Enger is no control freak. When you have 20 retail stores, three warehouses, two parts outlets and associated business interests spread over 10 of the largest and busiest counties in Northeast Ohio, you can’t micro-manage every little thing. He doesn’t even try. But he does want to control his own destiny, and his approach
Top Shop Honorees Share More Keys to Success
I have written this column for several years now, many times discussing various aspects of performance, whether it is tires, wheels or suspensions. And I’ve tried to focus on tangible items we can touch and measure, one against another, to derive the best product for a given application. As we head to Las Vegas and
Autopromotec 2009 Goes Green with ‘Futurmotive’ Feature
The Bologna Trade Fair Centre is set to host the 23rd biennial Autopromotec show between May 20-24.
Texas Tire Shop Brings Holiday Spirit
(Seguin (Texas) Gazette-Enterprise) He’s built it, and they have come.