Top Tire Names Help on New Book - Tire Review Magazine

Top Tire Names Help on New Book

Self-described serial entrepreneur Roger McManus has released his latest book, and had more than a little help from some major names in the tire industry.

Now available in paperback on, McManus’ "Entrepreneurial Insanity in Tire Retailing" was released in December, and is the second in a series. McManus has spent 30 years working with small businesspeople as a coach, speaker, author and publisher.

For this latest book, McManus enlisted the help of former TIA president Wayne Croswell; Colony Tire CEO Charlie Creighton; Pam Gatto, president of 2007 Tire Review Top Shop Award winner Gatto’s Tire; Jody DeVere, president and CEO of; Tire Industry Hall of Famer and president of Morgan Tire Larry Morgan; and Roy Littlefield, executive vice president of TIA.

According to the book jacket, “This book will move you, the owner of a small tire business, into an entrepreneur’s mindset. Your definition of ‘tire business’ will be altered forever. It will shift your motivation from making a living, to developing an asset.”

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