Federal on the Road to Establishing Sports Pedigree
When meeting Federal Tire’s Jamie Ma for the first time, the enthusiasm the chairman holds for his company and the tyres it makes feels thick enough to grasp with both hands.
Dangerous Pursuits
Anyone who says they drive in China is either a native or plum nuts.
Michelin Kicks Off Tyre Pressure Campaign at Eurotunnel
Following on from its 2007 campaign, Michelin’s latest “Fill up with Air” roadshow kicks off at the Folkestone Eurotunnel Terminal on July 1-2.
Grey Market Blues
Thanks to the U.S. economy and the strong euro, the old grey market has been working overtime, with U.S. distributors selling branded product to contacts in Europe.
Last Wake-Up Call: Blistered by Another ‘Problem,’ It’s Time the Industry Takes Action
Anger. Disappointment. Frustration. Resignation. I hurtled through a range of negative emotions after watching ABC’s “20/20” assault on the tire industry. After turning the whole thing over in my mind countless times, I finally came to the conclusion that it didn’t really matter. They were right. 100% right. ABC’s 10-minute primetime pasting of tire retailers
TR Launches Industry’s First Blog
Tire Review was the first magazine to cover the North American tireindustry, and now it is the first with a tire industry blog – the OneWay Street Blog.
Revamped Styling: Toyo Launches New, Improved High Performance Tire
Toyo Launches New, Improved High Performance Tire
Cool Results: Growing Winter Tire Market Offers Steady Profits
With the summer months upon us, winter tires are likely one of the last things your customers are concerned about. But by thinking ahead about entering or strengthening your position in this profitable market segment, you may find yourself at an advantage when the temperatures start to drop. Quite popular in Europe and Canada, and
Making The Grade: Proper Tools Essential for Handling TPMS Issues
Just as the sports world claims you can’t identify the players without a program, the tire industry chants that you can’t fix a problem without the right tools. The world of tire pressure monitoring systems, or TPMS, is no different. In fact, having the proper tools is critical to servicing vehicles equipped with TPMS. While
Mystifying Math: Addition to Tire Sidewalls Leaves Consumers Confused
When we bend over to read a tire sidewall, we practically need a magnifying glass to read all the information, especially on super low aspect ratio tires. Why is this? It seems we’ve added – and will continue to add – more and more tire nomenclature, all of it designed to save us from ourselves.