Industry Report
‘A Transformational year’
A Walk Down the Aisles
A Walk Down the Aisles As promised, for those poor souls who didn’t get to make the trek to Las Vegas and the ITE/SEMA show, here is the salt for your wounds … Where do I begin? So much to tell, so little space. Let’s start with the tires featured at the show. If you
Eagle with Treds: Goodyear Calls F1 ‘The Most Sophisticated Eagle Ever’
Goodyear Calls F1 ‘The Most Sophisticated Eagle Ever’
Big Enough?
Big Enough? As the diameters of performance tires increase, manufacturers have to walk the fine line between function and fantasy You’re walking along the show floor at the International Tire Expo in Las Vegas. You pass a seemingly endless collection of cars and tires. Wheels shimmer on display. Parts and accessories abound. And the people
Racing For Retail Dollars: How Dealers Have Turned Race Track Involvement Into Large Profits
g. "We are perceived as being more of a hard-core retailer, especially with Falken and the other brands we carry," Trahan said. "We’re more prone to selling products for their performance characteristics. We don’t really believe in things like Plus-4. Performance is the No. 1 thing here. The look is secondary." Another thing that Trac
Should We Be Surprised?
"The parties agree that no party … shall make any further public statements regarding the adversary proceeding or the matters addressed herein, except in so far as any party is required to publicly disclose any information pursuant to any statutory obligation…"
Texas Two Step: CTNA Rolls Out New Conti UHP and All-Season HP Lines
CTNA Rolls Out New Conti UHP and All-Season HP Lines
Advertising: Standing Out in the Crowd Takes Planning, Savvy and Control
ADVERTISING: Standing Out in the Crowd Takes Planning, Savvy and Control Waste begins when you are "sold" advertising instead of "buying" it. Then your program is not really "programmed" but, instead, is the result of successful sales calls made by eager media representatives. Getting your ad dollars to produce more takes sound budgeting, astute buying
Industry Report
OSHA Ergo Regs Removed, May Be Reworked
Dealer Diary: Selling Yourself
Selling Yourself By Craig Gifford For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their business.Dave Schardt, president of The Wheel Source in Dayton, Ohio, has made custom wheels his primary focus, through both a retail store