We Will Come Back’: New BFS Chief Says Actions, Not Words, Will Restore Confidence
The devastating impact of its massive voluntary product recall has taken a toll on Bridgestone/Firestone Inc. (BFS), its employees and, importantly, its dealers. But now that the recall effort is close to completion, BFS is starting to look to the future and standing squarely behind its century old Firestone brand. In his first extensive interview
Industry Report
Cooper Cutting 1,100 Jobs, Moving Oliver, and Recalling Tires
Newest Kid in Town: Michelin/TCI Launches National Dealer/Distribution Program
Michelin/TCI Launches National Dealer/Distribution Program
Dale, Dale, He’s Our Man…
Dale Schermerhorn.Learn that name and learn it well. He’s our new poster boy.Dale lives in Connecticut and drives a Honda Accord. That’s really all I know about good old Dale. Except that he doesn’t keep his tires properly inflated.USA Today – often referred to as the “McPaper” because it serves up news hot, fast and
Wheel Well: What the Future Holds For Custom Wheel (and the Dealers Who Sell Them)
Wheel Well What the Future Holds For Custom Wheel (and the Dealers Who Sell Them) The wheel. A long ago invention that somehow managed to change the world. A round object that’s so imbedded into our culture we have no idea how civilizations survived without it. But it’s no longer just a commodity that we
The “Big” Approach: Treating Smaller Fleets Like the Big Guys Can Help Win Them Over
When it comes to proper, dollar-saving tire maintenance, small and medium sized fleets – especially owner-operators with a handful of tractors – are probably the toughest customers. On their tires, and on their dealers. While they know they need tires, often times cost issues, the lack of a formal controlled vehicle maintenance program, and/or the
Before the Snow Flies: Now Is the Best Time to Get Your Fleet Customers Ready for Winter
Before the Snow Flies Now Is the Best Time to Get Your Fleet Customers Ready for Winter Your trucking fleet customers may work at a constant pace 24/7/365, but Mother Nature doesn’t. Spring and fall serve as pleasant breaks between the two toughest seasons on commercial trucks and truck tires – summer and winter. Now
Fleets Need Help With Repairs
Fleets Need Help With Repairs Many fleets perform their own tire repairs – for better or worse. Dealers and retreaders can either curse their bad luck at losing potential business or take advantage of the situation.At first glance, it appears dealers and retreaders lose business when fleets do their own tire repairs. A deeper look
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Hard Decisions Come
Covering the Extraordinary
I’m sitting here staring at a six-inch thick file, jammed with news clips on the Bridgestone/Firestone (BFS) recall. I have read every word and listened to every press conference for four weeks straight now.. And I don’t even know where to begin. I’m sure you’ve followed this incredible saga as it’s twisted and turned, changing