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Fuel Efficient Tires

Fuel efficient tires and the “green” movement go hand in hand. A concern for the environment, rising gas prices and government regulation all have helped grow demand for fuel-efficient tires. With each new set of Corporate Average Fuel Economy (CAFE) standards the federal government sets, auto manufacturers are required to meet new fuel-economy benchmarks. While these

YTC Teams Up with Chelsea FC for Youth Clinics

The Yokohama Tire Corp. (YTC) and Chelsea FC will host free youth soccer clinics through the U.S. in July and August. The clinics will be hosted in conjunction with Chelsea’s U.S. summer tour. Clinics are scheduled for July 23-24 in Santa Monica, Calif.; July 25 in Norwalk, Calif.; July 29 in Ann Arbor, Mich.; and

Run-Flat Tires

While run-flat tires are designed to allow a driver to safely continue driving after a puncture, they cannot be driven on indefinitely – the idea is to give the driver enough time get to a repair facility. Most manufacturers allow continued operation after a loss of some or all inflation pressure for up to 50

Super Support: Manufacturer and Dealer Marketing Programs

Dealers looking to assemble business support have their pick of tire manufacturer and dealer marketing groups. Here’s a rundown of the marketing programs that can provide dealerships superhero support. ATD Name of dealer program: ATDServiceBay Website: atdservicebay.com What the program offers: The ATDServiceBay program is grouped into “Bays,” similar to the way a tire dealer may

Six Tire Manufacturers Receive RMA SHIP Awards

The Rubber Manufacturers Association (RMA) recognized six tire manufacturers with Safety and Health Improvement Program (SHIP) awards for their excellence and improvements in worker health and safety. “Safety is RMA members’ top priority for their products and their workplaces,” said Anne Forristall Luke, RMA president and CEO. “We are proud to recognize this commitment to

Eco-Friendly Tires

There aren’t many products with a worse environmental image than tires. Too many people have seen huge piles of scrap tires, or worse still, burning tires that defy attempts to extinguish them. It’s a problem that’s hard to ignore, and, not surprisingly, tire manufacturers today seem to be very sensitive to the issue. Tiremakers stress their commitment

K&M Tire Dealer Conference: More and More

After years of watching its annual dealer conference progressively grow larger and larger, the under-theme of K & M Tire’s 2016 gathering had to be “more and more.” More products, more programs and more opportunities were the talk of the two-day program at the Overland Park Convention Center, in suburban Kansas City. And K&M Tire

Getting the Most From Tire Suppliers

Fleet managers know all too well that tires are often one of their biggest expenses. Working with a trusted tire dealer can help fleets manage costs by obtaining quality products and services that are readily available – sometimes over several years (depending on the application) – and helping fleets choose the right tires and services

Five Tiremakers Urge Firm Action on Climate Change Threat

In a statement issued on Dec. 29 through a posting on TheHill.com, the chiefs of five major North American tiremakers called on the U.S. to not only meet the commitments it made in the recent Paris climate change talks, but to “use its economic might to drive strengthened commitments over time and follow through from

The Lean Green Gas of Home, SEMA Notes & Tire Trained Women

Where have all of the green tires gone? Long time passing…apparently. At the SEMA Show/Global Tire Expo last week, I walked through a number of tiremaker booths and checked out the new rubber. Perhaps I didn’t look in all of the right places (there were a lot of tires), but I can’t recall seeing the