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One Way You Can Help

It’s not possible for any of us to return to our "normal" workaday lives. After the events of Sept. 11, the lives of so many will never be the same. Too much has happened to our world. Too much damage. Too much pain. The horrific loss of life, the suffering of innocents, the senselessness of

Treadwear Tales

Tires always tell a story. The danger is misreading the story and coming to the wrong conclusion about what might be causing the tread to wear prematurely or unevenly. All tires wear as miles accumulate, and all treads eventually wear down to the point where replacement becomes necessary to maintain safe driving, traction and handling.

Tire Dealer Profile Study

Profits Still Key: Prices and Margins Both Higher vs. 1999

Not Cutting It

Not Cutting It There is a distinct difference between fixing something or repairing it. A “fix” is a temporary solution, while a ®repair® permanently restores the object to its original condition.When tires go flat as the result of a puncture, there is only one acceptable method for returning them to service. Repair.According to tire manufacturer

Changing Public Opinion

Changing Public Opinion If you remember one message from reading this magazine today, let it be this: The public needs to know that the tire industry makes and sells only the highest quality products. The tire industry today is the focus of unprecedented attention from consumers, the media, Congress and the judicial system. And, unfortunately,

Withering in the Field: Ag Dealers Can Remain Profitable in a Down Market

Withering in the Field Ag Dealers Can Remain Profitable in a Down Market It’s late August, and for a farmer the harvest is right around the corner. But there’s a problem. The corn is a good foot shorter than it should be this time of year. Nothing can be done. The weather isn’t cooperating –

Filling the Void

Filling the Void Performing section repairs on agricultural tires – bias or radial ®“ is relatively simple. But because it’s a lengthy and painstaking process, there are many opportunities for error.Ag tires, which include farm tractor and implement tires, logger and skidder units, and high flotation utility tires, are required to carry heavy loads while dispersing

Easy As Popcorn

Easy As Popcorn I’m all for making things idiot proof. Just the other night I was cooking popcorn in the microwave, and I started thinking about what that particular appliance has done for food preparation. Twenty years ago, if I wanted popcorn I had to cook it on the stove or a special popping device.

Skid Steer Loaders: Lots of Equipment Means Lots of Sales – If You Know Your Stuff

Skid Steer Loaders Lots of Equipment Means Lots of Sales – If You Know Your Stuff Unheard of two decades ago, skid-steer loaders have become one of the most popular pieces of machinery on the market today. Like the reputable Swiss army knife, they have a wide variety of uses and are found almost anywhere

Their Best Interest: Honesty and Going By the Book The Only Way to Keep Customers

Their Best Interest Honesty and Going By the Book The Only Way to Keep Customers Diary ProfileBarry Steinberg, OwnerDirect Tire (Four locations)Location: Boston, Mass.Years in Operations: 26No. of Bays: 50No. of Techs: 22 service techs and 34 tire techsTire Brands Carried: Toyo, Cooper, Dunlop, Falken and PirelliAverage Jobs/Day: 275-325Tire/Service: 45%/55%Other Non-Tire Services: Complete undercar services, brakes,