Checkoff Gets Legs
Taking a page from the dairy, beef and home heating oil industries, the tire industry may soon have its own multi-million dollar national consumer education campaign promoting the value of tires and importance of tire maintenance.
Getting it Right: TCI’s Careful Selection of Dealers and Program Offerings is Paying Off
David Snyder, vice president of small tire marketing and sales, has been with Tire Centers LLC (TCI) since the company was formed in January 1986. Back then, TCI was focused on the commercial side of the industry – garnering less than 10% of its overall business from the retail side. All of that changed, however,
Industry Report
RMA Asks NHTSA For Internet OptionLooking to increase the number of tires being registered, the RMA has asked NHTSA for formal permission to allow tire buyers to register to tires via tiremaker Web sites. Allowing "additional, easier choices" would enhance NHTSA’s ability to notify owners in the event of a safety problem with their tires.
‘Got Air?’ Gets Legs- Web Exclusive
TIA Drafts Legislation to Create Tire Checkoff Program Taking a page from the dairy, beef and home heating oil industries, the tire industry may soon have its own multi-million dollar national consumer education campaign promoting the value of tires and importance of tire maintenance.
Industry Report
Still a Long Road Ahead for Troubled TiremakerDespite posting the worst losses in the company’s 105-year history, things began to look up for the financially troubled Goodyear Tire & Rubber Co. during a hectic early spring.
Running in Tandem
Running in Tandem Fleet & Dealer Partnerships: Creativity, Dedication and Trust Help Both Sides in Today’s Brutal Market Sometimes a story sounds too good to be true. Listen to what fleet owner Duane Acklie from Omaha, Neb., has to say about spending money with tire dealers. "When I spend money with today’s sophisticated, creative tire
Back Home Again
Back after a one-year hiatus, the World Tire Expo returns with a wide range of educational programs, special events and trade show opportunities. This will also be the first WTE under the Tire Industry Association.
Industry Report
Goodyear Tire & Rubber Co. received a one-month extension from its various banks to comply with loan agreement covenants that, among other things, would have forced the struggling tiremaker to make a $500 million contribution to its underfunded pension program. The extension was granted Mar. 5, two days before a temporary waiver was set to expire, and expires Apr. 4.
No Grand Plan: Keegan, Rich Say Goodyear Dealers Will Be The Key
No Grand Plan Keegan, Rich Say Goodyear Dealers Will Be The Key to Turnaround "Dealers are our most important customers. We don’t have any other customer more important that you. You are extremely important to us. If we haven’t said that recently, I’m here to say it. We love our dealers and we want you back."
Fun in The Sun
What’s wrong with heading to Cabo San Lucas, Mexico, in the middle of February? Absolutely nothing as far as Tire Centers Inc. (TCI) is concerned.TCI held its sixth Great Escape incentive trip, this time in the Mexican resort town Feb. 17-21. In total, 121 dealer couples were able to attend.