Advertising Pitfalls
Advertising is an expensiveway to attract business. It is an investment of time, resources and money thatdemands a return. Most dealers cannot affordthe expert advice of an advertising agency, so they handle the creation andplacement of ads themselves. And, more often than not, they make many commonmistakes that prevent their advertising from working. A few
Clemson University Presents 2008 Conference
The 24th Annual Tire Industry Conference, held March 12-14 in Hilton Head, S.C., will focus on ever-changing facets of the tire industry, including the latest design and performance, regulatory issues, technology and global competition and the resultant consequences to the tire and automotive manufacturers and consumers.
Finely Focused: Kumho Outlines ‘Premium’ Goals to Improve Acceptance, Growth
Kumho Outlines ‘Premium’ Goals to Improve Acceptance, Growth
Compressors;Alignment
Compressors Last Longer, Are Quieter Than Ever Before At least one air compressor manufacturer, Kaeser, is willing to say its rotary screw compressor in either a 7.5 or 15 hp design creates a noise level as low as 66 dB(A). That’s a noise level they say is up to 10 dB(A) lower than its
Goodyear Using Ads to Lead Race Fans to Daytona
As the exclusive tire supplier of NASCAR’s three largest racing series, Goodyear Tire & Rubber Co. unveiled its newest advertising messages to reinforce its leadership role in NASCAR and consumer tire innovation.
Record Sales, Savings Propel Goodyear 2007 Gains
Goodyear Tire & Rubber Co. posted record sales of $19.6 billion for 2007, it reported this morning, up 5% vs. 2006, and net income for the year came in at $602 million, up from 2006’s loss of $330 million.
BFNAT Safety Scholars Video Contest Kicks Off
What do robots with road rage and text-messaging nutcracker dolls have in common? They were the stars of the teen-created winning videos of the 2007 Safety Scholars Video Contest sponsored by Bridgestone Firestone North American Tire.
Goodyear Offers NASCAR Experiences and Scholarships
As the exclusive tire supplier of NASCAR’s three largest series, Goodyear Tire & Rubber Co. unveiled the Goodyear Racing and Diversity Program, an initiative the company started to provide high school students with a once- in-a-lifetime opportunity to experience the many career paths offered through the sport of NASCAR.
Par Logistics and Advantage PressurePro Announce Real Time TPMS
Par Logistics Management Systems, a subsidiary of Par Technology, along with Advantage PressurePro LLC, are pleased to announce the introduction of the first real time tire pressure management system for the transportation industry.
Advanced ID Launches ‘Life of Tyre’ Program
Advanced ID Corp. has announced the launch of two new innovations, one of which is being spearheaded by the company it acquired last year, U.K.-based Pneu-Logic.