Should We Be Surprised?
"The parties agree that no party … shall make any further public statements regarding the adversary proceeding or the matters addressed herein, except in so far as any party is required to publicly disclose any information pursuant to any statutory obligation…"
New ‘Go’ in Goodyear?: Keegan Changing Consumer Attitude and Brand Focus at Tiremaker
Robert Keegan was elected president, chief operating officer and a director of the Goodyear Tire & Rubber Co., in October 2000. Prior to joining Goodyear, he was president of the consumer imaging business and an executive vice president at the Eastman Kodak Co. in Rochester, N.Y. In his first published interview with any tire publication
Scrap Yard Gumshoe
Scrap Yard Gumshoe Regardless of the type of spent machinery, component equipment, or materials they provide a gathering place for, scrap yards contain an abundance of information. Witness the differences in average mileage accumulated or failure modes for various models of automobiles prior to reaching their final rusting place. Or the average age difference between
Advertising: Standing Out in the Crowd Takes Planning, Savvy and Control
ADVERTISING: Standing Out in the Crowd Takes Planning, Savvy and Control Waste begins when you are "sold" advertising instead of "buying" it. Then your program is not really "programmed" but, instead, is the result of successful sales calls made by eager media representatives. Getting your ad dollars to produce more takes sound budgeting, astute buying
Industry Report
Tire Kingdom Expands Reach With Mueller Buy
Going Single in a Dual World
Going Single in a Dual World By now you have likely heard about the new single wide-base tires – super wides, as we call them – being offered for line haul applications by several of the major truck tire manufacturers. Michelin, Goodyear, Bridgestone/Firestone and Continental all have their versions, and all are in various states
TBC Flying High: Company Renews Its Commitment to Dealers In A Variety of Ways
Company Renews Its Commitment to Dealers In A Variety of Ways
Public Relations 101: Generating Positive Buzz Is Simple – Just Be Creative and Stay Honest
Public Relations 101 Generating Positive Buzz Is Simple – Just Be Creative and Stay Honest Donald Trump has a pretty easy time getting his name out in the press. But it doesn’t take Donald Trump money to get your name known as the best tire shop in town. Boosting your customer base may only require
Strategy For Returns
If you are like most business people, you’ll be going to at least one convention and/or trade show in the next year. At last count there were more than 12,600 conventions each year, attracting 13.5 million attendees and spouses to 300 convention centers around the country.
Net-Working Tire Dealers and the Internet
Net-Working Tire Dealers and the Internet The Information Superhighway is not really a highway at all, and some would argue that it’s far from super. What it is, is the Internet, a collection of circuits and relays, information and Web pages, tying people all across the world together through phone lines. It is, arguably, the