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No Grand Plan: Keegan, Rich Say Goodyear Dealers Will Be The Key

No Grand Plan Keegan, Rich Say Goodyear Dealers Will Be The Key to Turnaround "Dealers are our most important customers. We don’t have any other customer more important that you. You are extremely important to us. If we haven’t said that recently, I’m here to say it. We love our dealers and we want you back."

Fun in The Sun

What’s wrong with heading to Cabo San Lucas, Mexico, in the middle of February? Absolutely nothing as far as Tire Centers Inc. (TCI) is concerned.TCI held its sixth Great Escape incentive trip, this time in the Mexican resort town Feb. 17-21. In total, 121 dealer couples were able to attend.

Fixed and Focused: Johnson Talks About ATD’s Long Road Back to Shareholder Value

Dick Johnson of American Tire Distributors (formerly Heafner Tire Group) took on quite a task when he was named president and CEO of the Huntersville, N.C., company in February 2001. Massive debt, a highly diversified operation, upset customers and concerned ownership plagued the company and threatened its very existence. Quietly, Johnson and his team have

TIA Looks Ahead: Merger Complete; Consumer Education, Technician Training Now The Priorities

Merger Complete; Consumer Education, Technician Training Now The Priorities

Racing For Retail Dollars: How Dealers Have Turned Race Track Involvement Into Large Profits

g. "We are perceived as being more of a hard-core retailer, especially with Falken and the other brands we carry," Trahan said. "We’re more prone to selling products for their performance characteristics. We don’t really believe in things like Plus-4. Performance is the No. 1 thing here. The look is secondary." Another thing that Trac

Would You Sell Used Tires?: Dealers Can Reap Plenty of Profits But They Face Legal, Ethical Questions

Would You Sell Used Tires? Dealers Can Reap Plenty of Profits But They Face Legal, Ethical Questions No one flinches about buying a “previously owned” car. Millions trek to garage sales every weekend looking for bargains. Dedicated stores sell used books, records, CDs and videos. Experienced bats and gloves take to the field again via

Genders and Generations: Figuring Out What Really Makes Your Customers Tick

Figuring Out What Really Makes Your Customers Tick Tire dealers see a variety of customers stream through their doors everyday. Quiet ones, loud ones, demanding ones, meek ones, young ones, old ones. And no matter who comes in, the dealer has to be ready. If he isn’t, business will be lost. Handling customers is always

Progress and Conservatism

Eighty years ago, a fledgling industry organization held its very first trade show. Every tire dealer in the country was invited to Cleveland, Ohio, to partake in what was being hailed as the first exhibit of its kind.

New Look, New Digs

You’ve just finished reading this issue, and hopefully you’re thinking to yourself,"Wow, is this Tire Review?"

Knock, Knock, Knock: How to Stay Safe When Uncle Sam Comes Calling

Knock Knock Knock How to Stay Safe When Uncle Sam Comes Calling Most employers do their best to provide employees with a safe workplace, and few, if any, intentionally disregard safety or environmental regulations at the expense of the well-being of their workers or the community. Owners of small businesses find it almost impossible to