Industry Report
‘A Transformational year’
That First Step
It’s been another tough year for the economy and the tire industry. All you have to do is look at tire shipments. Dealers I’ve spoken to tell me their businesses are up one month and down the next. Consumer confidence appears to be on the same roller coaster.
Industry Report
Troubled Goodyear N.A. Unit Gets Rich
Industry Report
Famed Calif. Dealer May Disappear
Fed Up With Insurance Costs?
Fed Up With Insurance Costs? Why it’s gotten so bad, and what you can do about it What is it about insurance that gives you a 365-day migraine? Your rates keep going up! You’ve just been canceled! And this just in®ƒyour rates are about to go up again! Is it really that bad? Yes, but
Advertising: Standing Out in the Crowd Takes Planning, Savvy and Control
ADVERTISING: Standing Out in the Crowd Takes Planning, Savvy and Control Waste begins when you are "sold" advertising instead of "buying" it. Then your program is not really "programmed" but, instead, is the result of successful sales calls made by eager media representatives. Getting your ad dollars to produce more takes sound budgeting, astute buying
Industry Report
Tire Kingdom Expands Reach With Mueller Buy
Hercules Celebrates 50th Anniversary in Style
Happy Golden Anniversary, Hercules. That was the message for dealers when the Hercules Tire & Rubber Co. met in Cincinnati, Ohio, to celebrate its 50th anniversary.
Public Relations 101: Generating Positive Buzz Is Simple – Just Be Creative and Stay Honest
Public Relations 101 Generating Positive Buzz Is Simple – Just Be Creative and Stay Honest Donald Trump has a pretty easy time getting his name out in the press. But it doesn’t take Donald Trump money to get your name known as the best tire shop in town. Boosting your customer base may only require
Industry Report
Gone In Name Only‘New’ BFAH Gets $1.3 Billion Infusion