2013 Editions Archives - Page 12 of 15 - Tire Review Magazine
March 2013 Sales Intelligence

Tire and service pricing for Charleston, W.V; Houston, Texas; Mobile, Ala.; Pierre, S.D.; Providence, R.I.; and Tacoma, Wash., retail tire markets during the period of Feb. 12-21, 2013.

Winning and Losing with Customer Complaints: Part 1

Learn how customer complaints and problems can affect your tire/auto service business, as well as effective behaviors your staff should execute when confronted with these situations.

Become Even Easier to Find with a Mobile Website

Learn where – and how – your customers are searching to maximize your shop’s potential.

Why Do My Tires Feel Different?

Examining the differences between OE tires and their “exact duplicate” replacements.

Comfort, Familiarity Still Count in Truck Tire Service

Examining what fleets want – and what they really need – from truck tire service suppliers.

And on the Ninth Day…

Great farm tire dealers can control their own destinies – and those of their customers.

Making the Seasonal Change

It’s important to consider TPMS sensors when changing over winter tires – and vice-versa.

Rainbow Tire Earns Success After a Unique Start

Three decades ago, Christine Croucher, aka the “Tire Lady,” was just a small gas station owner in rural Pennsylvania who knew nothing about tires. Today her dealership, Rainbow Tire, operates two locations in West Virginia.

Steering Angle Sensor Diagnostics

Measuring the steering wheel position angle and rate of turn, which are critical for electronic stability control systems, is the job of the steering angle sensor. The scan tool will typically display the information in degrees.

Retread Update

Added cost savings for fleets and improved technology have boosted the retread market.

Back2Basics 5: Step-by-Step vehicle alignment

Even with today’s high-tech cars, SUVs and light trucks, alignment remains an important service option for drivers and dealers alike. This installment in our Back2Basics series reviews the basics of performing a standard two- and four-wheel alignment.

Product Spotlight: Tire/Wheel Balancers

The latest tire/wheel balancers feature premium software and precise measuring for fast and accurate balancing. LCD screens and automatic settings save time and maximize productivity. The latest balancers also eliminate friction and feature specially designed gears that make loading and unloading easier on users. Here are several options: Bee LineBee Line’s Smart Balancer II is