In The Driver’s Ed Seat
Hi. My name is Jimmy, and I’m filling in for Dad this month.He asked me to write his column for him, so this becomes my Father’s Day gift – apparently he didn’t think a card was enough. With all the work he tells me he does, and the baseball coaching and stuff around the house,
Git Yer Red Hots Here!
When it all went down, the media called Bridgestone/Firestone’s split from Ford a "bitter divorce," comparing it to the Charles-Diana split. That little Brit spat was nothing. Not when you’re watching these companies go at it like two jealous cheerleaders slap-fighting in the school hallway. Lost in all the moaning about the end of a
Tire Pressure Monitoring Systems: How They’ll Work and What They Mean to You
Maintaining the proper inflation in tires is a subject that is as old as tires themselves. This issue has been likened to keeping the right amount of oil in the car’s crankcase – don’t do it and the engine will fail. The good news is that air doesn’t need to be changed periodically – though
Flight or Fancy?: Private Branders Say Quality is There – and So Are The Customers
Flight or Fancy? Private Branders Say Quality is There – and So Are The Customers Go to any tire company dealer meeting these days and you’ll hear discussions on how safety-concerned consumers are turning to major brand tires – names they know and trust. And how flag brand shares have grown in recent years, obviously
It’s Time to Get Yours!
In my opinion, Alan Greenspan has done a wonderful job fighting the battle against inflation and recession, and is trying to maintain an economy that, for the most part, works for all of us.
Where’s The Smoking Gun???
Police detectives call it "the smoking gun." It’s that key piece of absolutely indisputable evidence that seals the case. The smoking gun is the perfect counter to any argument of innocence. Yet finding that bit of evidentiary nirvana is not as simple as the name implies. Sometimes it takes some serious digging and rooting and
Case 1: Change The Air in There
Case 1: Change The Air in There When dealers consider tire inflation as a potential source of added profits, most immediately think they should start charging for air. This ploy became popular among self-serve gas stations and a few dealers, and instantly angered consumers who couldn’t understand why the substance they freely breath should cost
Industry Report
Cooper Builds Up Commercial Division With Hercules PurchaseThe best business deals, they say, are the ones that are clear win-wins for both parties.
Industry Report
Bozarth Riding Into the Sunset on Heels of Last Annual ITRA Show
The Weighty Issues of Law
Regulation and legislation. Usually the twin banes of industry. Due to current circumstances, top of mind in the tire biz. Two recent regulatory matters – one a serious directive from Europe, and the other a piece of knee-jerk silliness from South of the Mason-Dixon – demonstrate the yin-yang of legislative matters – some are good,