Public Relations 101: Generating Positive Buzz Is Simple – Just Be Creative and Stay Honest
Public Relations 101 Generating Positive Buzz Is Simple – Just Be Creative and Stay Honest Donald Trump has a pretty easy time getting his name out in the press. But it doesn’t take Donald Trump money to get your name known as the best tire shop in town. Boosting your customer base may only require
Power of Momentum: Challenges Lay Ahead, "But We Will Overcome Them," Says Disney
Challenges Lay Ahead, "But We Will Overcome Them," Says Disney
Flight or Fancy?: Private Branders Say Quality is There – and So Are The Customers
Flight or Fancy? Private Branders Say Quality is There – and So Are The Customers Go to any tire company dealer meeting these days and you’ll hear discussions on how safety-concerned consumers are turning to major brand tires – names they know and trust. And how flag brand shares have grown in recent years, obviously
Where’s The Smoking Gun???
Police detectives call it "the smoking gun." It’s that key piece of absolutely indisputable evidence that seals the case. The smoking gun is the perfect counter to any argument of innocence. Yet finding that bit of evidentiary nirvana is not as simple as the name implies. Sometimes it takes some serious digging and rooting and
Case 4: Build With Brands
Case 4: Build With Brands Car comes in for service. It’s 7 in the morning, and you’re working through your first real cup of coffee for the day. Customer is complaining that his brakes "seem to be scraping" and the front-end is "squishy." You brush off the customer’s command of vehicle technology, finish the work
Industry Report
Cooper Builds Up Commercial Division With Hercules PurchaseThe best business deals, they say, are the ones that are clear win-wins for both parties.
Industry Report
Bozarth Riding Into the Sunset on Heels of Last Annual ITRA Show
Sonic Bust
Sonic Bust Can we rebound form a speed-of-sound decline? It’s fair to say the medium truck tire market is sagging. Stagnant at best. Fleets are filing Chapter 7 and 11 at a record pace. There is a surplus of used trucks just waiting to be bought. Production of new trucks is at a trickle.
Does Anyone Know?: Has the LT/SUV Market Changed in the Post-Recall World?
Does Anyone Know? Has the LT/SUV Market Changed in the Post-Recall World? Not too long ago, the light truck/SUV market may have changed forever. Aug. 9, 2000, to be exact. It was a Wednesday, not unlike any other Wednesday. Except the firestorm that started that day has had a far-reaching – and still unclear ®“
Focus on the ‘Why,’ Not the ‘What’
"Changing the basic retail tire buying experience" is the hot topic right now. It’s been the underlying thread of every dealer meeting I’ve attended over the past year, and it will doubtlessly be the theme of many more in the near future. And it should. Between 1997 and 1999, tire retail customer satisfaction, measured by