Back for More?: Correcting ‘The Comeback’ Before It Happens Can Save Profit Dollars
Back for More? Correcting ‘The Comeback’ Before It Happens Can Save Profit Dollars If you label your customers as "nuts" to brush off their vehicle repair complaints and tell them to "just bring it back" without addressing the actual core problem, your comebacks are not only costing you cash today, but tomorrow, too. "So what’s
Industry Report
Tire Kingdom Expands Reach With Mueller Buy
New Man In Charge: ‘I Will Never Be Satisfied With the Results We Have’ Says CTNA’s Wellen
Dr. Ulrich Wellen, 43, was named president and CEO of Continental Tire North America (CTNA) just days before the company hosted its dealer meeting in Maui, Jan. 9-12. Wellen, who holds a doctorate degree in chemistry, has held a number of research and development positions with Continental AG, and was head of the tiremaker’s global
Thinking Outside the Box: Five Ways to Boost Vehicle Service Profits
Thinking Outside the Box Five Ways to Boost Vehicle Service Profits Vehicle service has long been a staple of nearly every retail tire dealership. The vehicle is up on the rack, the tires are off, and numerous systems are exposed and ready to be looked at. And from the customer’s point of view, it’s convenient
Dealer Diary: Justly Saying No
Justly Saying No For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their business.Dave Schardt, president of The Wheel Source in Dayton, Ohio, has made custom wheels his primary focus through both a retail store in Dayton
Their Best Interest: Honesty and Going By the Book The Only Way to Keep Customers
Their Best Interest Honesty and Going By the Book The Only Way to Keep Customers Diary ProfileBarry Steinberg, OwnerDirect Tire (Four locations)Location: Boston, Mass.Years in Operations: 26No. of Bays: 50No. of Techs: 22 service techs and 34 tire techsTire Brands Carried: Toyo, Cooper, Dunlop, Falken and PirelliAverage Jobs/Day: 275-325Tire/Service: 45%/55%Other Non-Tire Services: Complete undercar services, brakes,
Case 4: Build With Brands
Case 4: Build With Brands Car comes in for service. It’s 7 in the morning, and you’re working through your first real cup of coffee for the day. Customer is complaining that his brakes "seem to be scraping" and the front-end is "squishy." You brush off the customer’s command of vehicle technology, finish the work
Case 5: Right Money For Right Repairs
Case 5: Right Money For Right Repairs Can you make money selling complete tire repair service to your retail customers? Most of you would likely answer "No," grumbling about having to fix tires because that’s what the customer expects. According to Jerry Davis of Group 31 Inc., and Bill Johnson and Buck Blair at Tech
Very Big Plans: Tire Review’s Exclusive Look at X-One Production, Marketing
#x2019;s tread design and compound provide lower rolling resistance and longer removal mileage than standard tires, said Michelin, adding to the overall cost savings.The X-One is currently available in two tread designs: the XDA drive, an OE exclusive to Freightliner until mid-2003, and the XTA trailer, available as OE to any trailer maker. Both are
Dealer Diary
Dealer Diary For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their business.This year, we’re profiling someone whose primary focus is customer service – Barry Steinberg, owner of Direct Tire and Auto Service, headquartered in Boston. By