Use Your iPhone, Pick the Winners, Get a Vacation
Fancy winning tickets to the World Cup host nation this summer? Continental Tyres are challenging customers to put their football knowledge to the test and win prizes including a holiday to South Africa for two. Continental Tyres, official sponsor of the 2010 World Cup, has launched the Continental 2010 World Cup Game Predictor as a
Kumho Goes Social With New Marketing Push
Kumho Tire USA said it plans to boost its social networking efforts this year as part of its overall marketing program. The tiremaker said it would use Facebook, Twitter and YouTube "to reach current and future Kumho enthusiasts." "Many of our loyal fans are already active users of Facebook and other social media sites so
Who’s Talkin’ Tire? Are You Listening?
When it comes to social media, there seem to be two groups of thought: 1. I can’t wait to get into social media so I can boost my business’ presence 2. There’s just a bunch of teenagers on those sites, and it’s a waste of time. Believe it or not – and you may not
Bridgestone Kicks Off Safety Scholars Contest
Bridgestone Americas launched its fourth annual Safety Scholars Video Contest, in which entrants create a short video that addresses the topic of automotive safety to encourage their peers to make better decisions — and ultimately make the roads safer for everyone. In addition to receiving a $5,000 college scholarship and a free set of tires,
Auto Dealers ‘Aggressively’ Pursue Social Media: Study
GOSO, a web and social media company headquartered in Washington, D.C., released an independent study that indicates dealerships in the U.S. have aggressively pursued social media strategies. The report claims that 25.5% of all dealerships have a Facebook page and 10.9% have a Twitter account. This does not include the large amount of dealers that
Yokohama Canada Sets Aggressive Social Media Plan
Yokohama Tire Canada plans to use a variety of social media channels to reach consumers with news, information product offers. Using a blog, Facebook fan page, Twitter, YouTube videos and a Flickr account, the Yokohama aims to offer product information in fun, interactive ways for consumers seeking a better understanding of the company and its
‘Big Company’ Marketing Savvy Can be Great for Tire Dealers
In very basic terms, marketers consider two primary groups: Leaders and Followers. Because most consumer goods and services evolve over time, Leaders can become Followers and vice versa. So these targets are regularly sifted, sought and catered to. Leaders seek out the latest technology or design or performance, constantly seeking an edge in their lives.
The Next Step: Define a Social Media Strategy to Grow Your Business
After writing about the high performance market for the last eight years, I am turning my attention on marketing and business development, with the focus being on providing you with insights and fresh new approaches to expanding your market, grabbing new customers and “selling” products to all of your tire customers. For the first quarterly
Planning Special Events
t=””/>As for obtaining permits, each municipality has its own regulations about when they’re needed and how they can be obtained. The Rubber City – Akron, Ohio – for example, requires permits for events that include games of chance, rides, petting zoo animals and, of course, alcohol, according to Glen Stalcup of the City of Akron’s
The New Frugality: Consumer Withdrawal Runs Deep, May Last the Decade
The last tumultuous decade was the 1980s, which opened with hyper-inflation, high unemployment and astronomical interest rates, and closed as the “Me Decade” when dollars flowed easy and greed was good. The decade we just laid to rest – The Aughts – by contrast, will likely be remembered as the “Decade of Benign Neglect.” Coming