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Industry Report

TIRES UNDER FIRE – AGAINContis, Generals, Dunlops and Firestones Eyed

New ‘Go’ in Goodyear?: Keegan Changing Consumer Attitude and Brand Focus at Tiremaker

Robert Keegan was elected president, chief operating officer and a director of the Goodyear Tire & Rubber Co., in October 2000. Prior to joining Goodyear, he was president of the consumer imaging business and an executive vice president at the Eastman Kodak Co. in Rochester, N.Y. In his first published interview with any tire publication

Industry Report

New Tie-Up Focuses on Run-Flat Technology

Industry Report

HAPPY NEW YEARTen Tiremakers Hike Prices 2.5% to 6%

Tire Dealers Speak: Firestone Takes Top Honor inFirst Commercial Brands Study

Firestone Takes Top Honor inFirst Commercial Brands Study

Hot Tires and Cool Wheels

Hot Tires and Cool Wheels The tire and the wheel. Each is similar in that they’re round and are a major component of any vehicle. But while one is made of rubber, the other is metal – steel, aluminum or an alloy. One costs more than the other, and one may never need replacing. One

How They See It

For the past nine years, Tire Review has asked its readers one very important question: How well do the tire brands you offer perform for you?

Their Best Interest: Honesty and Going By the Book The Only Way to Keep Customers

Their Best Interest Honesty and Going By the Book The Only Way to Keep Customers Diary ProfileBarry Steinberg, OwnerDirect Tire (Four locations)Location: Boston, Mass.Years in Operations: 26No. of Bays: 50No. of Techs: 22 service techs and 34 tire techsTire Brands Carried: Toyo, Cooper, Dunlop, Falken and PirelliAverage Jobs/Day: 275-325Tire/Service: 45%/55%Other Non-Tire Services: Complete undercar services, brakes,

Industry Report

Cooper Builds Up Commercial Division With Hercules PurchaseThe best business deals, they say, are the ones that are clear win-wins for both parties.

Dealer Diary

Dealer Diary For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their business.This year, we’re profiling someone whose primary focus is customer service – Barry Steinberg, owner of Direct Tire and Auto Service, headquartered in Boston. By