Tire Dealers Speak: Firestone Takes Top Honor inFirst Commercial Brands Study - Tire Review Magazine

Tire Dealers Speak: Firestone Takes Top Honor inFirst Commercial Brands Study

Firestone Takes Top Honor inFirst Commercial Brands Study

Tire Dealers Speak

Firestone Takes Top Honor in
First Commercial Brands Study

Back in our October 2001 issue, we presented the first part of Tire Review’s annual Tire Brands Study. With this issue, we complete the Study with our first detailed look at medium truck tire brands.
This year we broke the Tire Brands Study down into two segments – Consumer Tires and Commercial Tires. In the past, this Study didn’t differentiate between market segments, so it didn’t take into account that a dealer’s feelings about the brands he carries might vary based on differences between his consumer and commercial businesses. The dealer may be experiencing great success ®“ and higher profits ®“ with one brand on the consumer side, but that same brand may not do as well on the commercial side of the business.
With our annual Tire Brands Study, we capture dealer opinions and perceptions on key matters that can directly relate to the dealer’s ability to successfully market, sell and profit from a tire brand – including order delivery, fill rate and coverage.
Because the commercial side of the business is different than the consumer side, our Commercial Tire Brand Study asked some different questions vs. the other survey. For the Commercial Tire Brands Study, we asked dealers to consider Product Availability, Application Coverage (range of products), Delivery (how quickly orders were shipped), Benefits of Technical Support (materials, training, end-user service, etc.), Product Quality, Product Innovation, Retreadability, Fill Rate (completeness of orders), and Profitability of the Brand.
The survey process was the same for both studies. Dealers were contacted directly by phone, and were asked to grade each tire brand they carried on a number of criteria using a 1 to 10 scale, with 10 being the highest. Respondents were not permitted to comment on brands they did not carry, end-users were not polled in any way, and Tire Review did not physically test any tires. The results presented here strictly reflect the opinions of tire dealers.
Every effort was made to obtain a fair sampling of responses and assure the number of responses gathered was consistent with accepted industry brand marketshare figures.
It’s important to understand that this annual Study measures only the opinions and perceptions of the tire dealers who carry these brands.
In this year’s survey, 28 individual medium truck tire brands were mentioned by dealers, and the final cutoff for consideration in this year’s Study was 12 mentions. For reporting purposes, only the top seven brands (and all ties) are shown in the results below.
For a complete copy of this year’s Tire Review Tire Brand Study, contact Bob Roberts at 330-670-1234 ext. 252, or at [email protected].

 

Commercial Tire Brands

Product Availability

Firestone 8.8
Dunlop 8.6
Kelly-Springfield 8.4
Toyo 8.4
Bridgestone 8.4
BFGoodrich 7.9
Kumho 7.9
Michelin 7.6
Cooper 7.5
Yokohama 7.5
Hankook 7.5

Application Coverage

Bridgestone 8.7
Michelin 8.6
Dunlop 8.5
Goodyear 8.4
Firestone 8.4
Toyo 8.3
Hankook 8.3
Kelly-Springfield 8.1
Kumho 8.0

Delivery

Toyo 8.9
Firestone 8.9
Dunlop 8.7
Kelly-Springfield 8.6
Bridgestone 8.4
BFGoodrich 8.1
Michelin 7.9
Yokohama 7.9
Goodyear 7.8

Benefits of Technical Support

Firestone 8.4
Dunlop 8.2
BFGoodrich 7.9
Michelin 7.7
Kelly-Springfield 7.6
Goodyear 7.6
Bridgestone 7.3
Cooper 7.3
Toyo 7.2

 

Product Quality

Kelly-Springfield 9.0
Firestone 8.9
Dunlop 8.8
Bridgestone 8.8
Toyo 8.8
Michelin 8.6
BFGoodrich 8.6
Goodyear 8.3
Yokohama 8.2
Cooper 8.2
Hankook 7.8

Product Innovation

Firestone 8.6
Bridgestone 8.5
Michelin 8.5
BFGoodrich 8.2
Kelly-Springfield 8.0
Goodyear 7.9
Dunlop 7.8
Yokohama 7.6

Retreadability of Brand

BFGoodrich 8.8
Firestone 8.7
Michelin 8.5
Toyo 8.4
Kelly-Springfield 8.3
Dunlop 8.2
Yokohama 8.1

Fill Rate

Firestone 9.0
Dunlop 8.4
Toyo 8.3
Bridgestone 8.2
Kumho 7.9
Michelin 7.8
Kelly-Springfield 7.8
BFGoodrich 7.7

Profitability of the Brand

Firestone 8.5
Kumho 8.4
Hankook 8.2
Kelly-Springfield 8.1
BFGoodrich 8.1
Toyo 8.1
Yokohama 8.0
Cooper 7.6
General 7.6
Dunlop 7.4

Overall Average Score

Firestone 8.7
Dunlop 8.3
Kelly-Springfield 8.2
Toyo 8.2
Bridgestone 8.2
BFGoodrich 8.1
Michelin 7.9
Goodyear 7.7
Yokohama 7.7
Kumho 7.6

You May Also Like

Continental’s ContiConnect Lite to allow digital tire management for OTR tires

Continental said ContiConnect Lite helps fleet managers monitor the condition of their tires via bluetooth.

ContiConnect-Lite-OTR

Continental launched ContiConnect Lite, a new version of its digital tire management app, which the company said creates a bridge between tire sensors and professional tire management and offers a free-of-charge gateway to selected ContiConnect features. Continental said it can also now be used on tires with an integrated Gen2 sensor. Since this year, Continental has been delivering its off-the-road (OTR) radial tires with a bluetooth-enabled sensor. In addition to OTR tires, Continental said it also offers digital tire management to its truck tire customers.

Hana Technologies signs license agreement with Michelin for RFID tire tags

Since its inception, Hana Technologies has spearheaded the manufacturing of over 150 million RFID tire tags.

Handshake agreement
Continental debuts new sustainably-focused U.S. headquarters in South Carolina

The building’s 840 solar panels are capable of offsetting up to 25% of its total energy consumption.

Front-of-Continental-Americas-HQ-1400
Yokohama Rubber reveals 2024 motorsports activity plan

Yokohama said participation in motorsports activities is crucial to its efforts to strengthen the Advan and GeoLandar brands.

Yokohama-Nitrocross
Tesla Model 3 TPMS service

Resetting and programming TPMS sensors for a Tesla is a lot like any other vehicle, and the challenge is still the same: keeping the light off.

bendpakEVgarageTPMS-1400

Other Posts

TIA’s Advanced Farm Tire Service training to take place in June

The training class for technicians in the agricultural and farm tire industries is set to take place June 11-14.

TIA_training-
Three spark plug service and replacement tips

How to avoid and overcome roadblocks that may come up during the removal or installation of spark plugs.

Continental-sparkplug
Maxxis-sponsored athletes make podium, overall top 10 at Mint 400

Maxxis athletes Michael McFayden, Ethan Ebert and Trey Gibbs had podium finishes at the Mint 400 on Maxxis RAZR XT tires.

2024-mint400-maxxis
Sun Auto Tire reveals winner of Ford Bronco Sport giveaway

Lowell Anderson entered the giveaway at his local Sun Auto Tire & Service store while receiving a routine oil change.

Sun-Auto-Bronco-giveaway