Tire Dealers Speak: Firestone Takes Top Honor inFirst Commercial Brands Study - Tire Review Magazine

Tire Dealers Speak: Firestone Takes Top Honor inFirst Commercial Brands Study

Firestone Takes Top Honor inFirst Commercial Brands Study

Tire Dealers Speak

Firestone Takes Top Honor in
First Commercial Brands Study

Back in our October 2001 issue, we presented the first part of Tire Review’s annual Tire Brands Study. With this issue, we complete the Study with our first detailed look at medium truck tire brands.
This year we broke the Tire Brands Study down into two segments – Consumer Tires and Commercial Tires. In the past, this Study didn’t differentiate between market segments, so it didn’t take into account that a dealer’s feelings about the brands he carries might vary based on differences between his consumer and commercial businesses. The dealer may be experiencing great success ®“ and higher profits ®“ with one brand on the consumer side, but that same brand may not do as well on the commercial side of the business.
With our annual Tire Brands Study, we capture dealer opinions and perceptions on key matters that can directly relate to the dealer’s ability to successfully market, sell and profit from a tire brand – including order delivery, fill rate and coverage.
Because the commercial side of the business is different than the consumer side, our Commercial Tire Brand Study asked some different questions vs. the other survey. For the Commercial Tire Brands Study, we asked dealers to consider Product Availability, Application Coverage (range of products), Delivery (how quickly orders were shipped), Benefits of Technical Support (materials, training, end-user service, etc.), Product Quality, Product Innovation, Retreadability, Fill Rate (completeness of orders), and Profitability of the Brand.
The survey process was the same for both studies. Dealers were contacted directly by phone, and were asked to grade each tire brand they carried on a number of criteria using a 1 to 10 scale, with 10 being the highest. Respondents were not permitted to comment on brands they did not carry, end-users were not polled in any way, and Tire Review did not physically test any tires. The results presented here strictly reflect the opinions of tire dealers.
Every effort was made to obtain a fair sampling of responses and assure the number of responses gathered was consistent with accepted industry brand marketshare figures.
It’s important to understand that this annual Study measures only the opinions and perceptions of the tire dealers who carry these brands.
In this year’s survey, 28 individual medium truck tire brands were mentioned by dealers, and the final cutoff for consideration in this year’s Study was 12 mentions. For reporting purposes, only the top seven brands (and all ties) are shown in the results below.
For a complete copy of this year’s Tire Review Tire Brand Study, contact Bob Roberts at 330-670-1234 ext. 252, or at [email protected].

 

Commercial Tire Brands

Product Availability

Firestone 8.8
Dunlop 8.6
Kelly-Springfield 8.4
Toyo 8.4
Bridgestone 8.4
BFGoodrich 7.9
Kumho 7.9
Michelin 7.6
Cooper 7.5
Yokohama 7.5
Hankook 7.5

Application Coverage

Bridgestone 8.7
Michelin 8.6
Dunlop 8.5
Goodyear 8.4
Firestone 8.4
Toyo 8.3
Hankook 8.3
Kelly-Springfield 8.1
Kumho 8.0

Delivery

Toyo 8.9
Firestone 8.9
Dunlop 8.7
Kelly-Springfield 8.6
Bridgestone 8.4
BFGoodrich 8.1
Michelin 7.9
Yokohama 7.9
Goodyear 7.8

Benefits of Technical Support

Firestone 8.4
Dunlop 8.2
BFGoodrich 7.9
Michelin 7.7
Kelly-Springfield 7.6
Goodyear 7.6
Bridgestone 7.3
Cooper 7.3
Toyo 7.2

 

Product Quality

Kelly-Springfield 9.0
Firestone 8.9
Dunlop 8.8
Bridgestone 8.8
Toyo 8.8
Michelin 8.6
BFGoodrich 8.6
Goodyear 8.3
Yokohama 8.2
Cooper 8.2
Hankook 7.8

Product Innovation

Firestone 8.6
Bridgestone 8.5
Michelin 8.5
BFGoodrich 8.2
Kelly-Springfield 8.0
Goodyear 7.9
Dunlop 7.8
Yokohama 7.6

Retreadability of Brand

BFGoodrich 8.8
Firestone 8.7
Michelin 8.5
Toyo 8.4
Kelly-Springfield 8.3
Dunlop 8.2
Yokohama 8.1

Fill Rate

Firestone 9.0
Dunlop 8.4
Toyo 8.3
Bridgestone 8.2
Kumho 7.9
Michelin 7.8
Kelly-Springfield 7.8
BFGoodrich 7.7

Profitability of the Brand

Firestone 8.5
Kumho 8.4
Hankook 8.2
Kelly-Springfield 8.1
BFGoodrich 8.1
Toyo 8.1
Yokohama 8.0
Cooper 7.6
General 7.6
Dunlop 7.4

Overall Average Score

Firestone 8.7
Dunlop 8.3
Kelly-Springfield 8.2
Toyo 8.2
Bridgestone 8.2
BFGoodrich 8.1
Michelin 7.9
Goodyear 7.7
Yokohama 7.7
Kumho 7.6

You May Also Like

TechForce Foundation launches Techs Talk survey

The survey is designed to uncover insights into the perspectives of aspiring technician students and new working technicians.

Stock-technician-training-1400

TechForce Foundation recently launched its Techs Talk survey, which the company said is designed to uncover insights into the perspectives, values and experiences of aspiring technician students and new working technicians.

“Most technician surveys in the marketplace today are heavily skewed by responses from GenX and Boomers," Jennifer Maher, CEO of TechForce Foundation said. "TechForce Foundation wants to specifically gather insights from GenZ future techs and new working techs within their first two years of employment. This gives us better data in building the workforce going forward, and knowledge to address the crippling technician shortage.”

Hunter Engineering releases new alignment coverage for hundreds of vehicles

The release covers new records as well as updates to existing records, covering OEM changes to existing vehicles.

Hunter-WinAlign
GRI appoints new director of North America

Ydo Doornbos has spent 29 years in the tire industry, and will now lead GRI’s efforts to expand the company in the North American market.

GRI-Ydo-Doornbos
Consumer understanding is key to success in the all-weather tire segment

Tire dealers need to properly understand consumer needs based on driving habits and performance preferences.

Nokian-Tyres-Remedy-WR-G5-tread-1400
Nexen Tire America details its 2024 U.S. motorsports program

Nexen Tire Motorsports drivers competed at the “Streets of Long Beach” Pro Championship event using the company’s N’Fera Sport R tire.

Nexen-Tire-America-2024-motorsports

Other Posts

Chapel Hill Tire opens 12th location in Durham, NC

Chapel Hill Tire said the new Durham location will offer everything from routine maintenance to complex repairs.

Chapel-Hill-new-location
Hankook acquires additional stake in thermal management systems company, Hanon Systems

Hankook & Company Group said it will hold a 50.53% stake in Hanon Systems and take management rights as the largest shareholder.

Handshake agreement
How organizers of the first T.I.R.E. Summit plan to bridge technology with tire industry needs

The T.I.R.E. Summit will place an emphasis on technology, insights, regulations, and engagement in the industry.

WT-anyline-1400
PRT launches 59 new complete strut assemblies

Extending PRT’s product portfolio in North America, the new release represents nearly 12M vehicles in new coverage.

PRT-Strut