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2016 Top Shop Finalist: Dunn Tire

Honesty, integrity and transparency. These are the core values that Dunn Tire LLC strives to present its customers each day. And it is these same core values that have made the dealership so successful. Dunn Tire is a business engrained in the communities it serves. The dealership is an active participant in the betterment of

2016 Top Shop Winner: Lex Brodie’s Tire, Brake & Service Co.

Ask almost anyone in the tire industry to name some of the best dealers in North America and Lex Brodie’s is probably on their list. This year they top our list as well, as winner of the 2016 Tire Review Top Shop Award. Founded 55 years ago, Lex Brodie’s Tire, Brake & Service Co. today

Inside Replacement Sensors

To understand any replacement sensor, you have to understand this: Sensors only transmit – they do not receive – when they are on a vehicle. No vehicle asks a sensor, “How’s it going?” The sensor just transmits. The vehicle is looking for a sensor ID number that corresponds with the one programmed into the module,

Rules of Alignment

Are you communicating effectively with techs and customers? An alignment bay, lift and the sensors/computer are a considerable investment that can set you apart from other shops, but this equipment is only as effective as the people communicating the information. This means both engaging the customer about an alignment and communicating with the person performing

The Quiet Giant

In 2015, the giant OTR tire segment experienced low demand in north America and globally. Several tire manufacturers reported a flat 2015 and expect the market to remain much the same in the coming year. “The North American mining tire market has been impacted by the ongoing slowdown in global mining operations. Production has been

Coker Tire Earns Automotive Supplier Award

The Antique Automobile Club of America honored Coker Tire with the club’s first-ever Automotive Supplier Award. The Automotive Supplier Award was established in 2015 in honor of Dennis Carpenter, who provided original reproduction equipment Ford parts, and is awarded to a supplier or merchant of automotive restoration parts that uphold the originality of vehicles. “The

Efficient by Design

A tire shop’s struggles to capture extra service sales aren’t always due to bad customer service or a disorganized business plan. Keeping your shop’s outdated layout because you’re afraid to gut your shop or simply because “it’s always been that way” could be creating a sales-service disconnect that’s hurting business. But what if you could rework

Woman Who Ended Split Rim Wheels Passes Away

The Pennsylvania woman, whose perseverance in face of tragedy led to the end of dangerous split rim truck wheels, died recently. Mary Ehmann Auger, 90, died June 24 in West Chester, Pa. In July 1976, her 18-year-old son Eric was killed when a mounted truck tire he was working on exploded. Parts of the multi-piece

View From Europe: China Tiremaker Consolidation Impacts World

[Editor’s Note: Europe’s Tyres & Accessories magazine has been closely following the shifts in China’s tire industry, and has reported extensively on how plant closures, business failures and consolidations are impacting tire markets in other parts of the world, including the U.S. This editorial appears in T&A’s current issue.] A couple of months ago we

Nexen Plans to Succeed with Focus on Improved Brand Image

Kyle Roberts is director of marketing for Nexen Tire America Inc., the Diamond Bar, Calif.-based country headquarters of South Korean tiremaker Nexen Tire Corp. A newcomer to the tire industry, the 38-year-old Roberts spent many years in key marketing posts in other B2B/B2C businesses like office furniture. He is charged with boosting the company’s fortune

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