Is Wider Better?: Michelin Leads Super Wide Charge in North America
Is Wider Better? Michelin Leads Super Wide Charge in North America With the introduction of a new breed of radial truck tires in North America, dual fitments on line haul fleets may become a thing of the past.Best described as “super wide” tires – not to be confused with bulky conventional-sized wide base tires commonly
Dealer Diary: Selling Yourself
Selling Yourself By Craig Gifford For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their business.Dave Schardt, president of The Wheel Source in Dayton, Ohio, has made custom wheels his primary focus, through both a retail store
Dealer Diary: User-Friendly
User-Friendly For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their business.This year, we’re excited to be profiling a unique and well-known dealer – and someone whose primary focus is customer service – Barry Steinberg, owner of
No Typical Dealer: College Plan Leads Dayton’s Schardt to Success
No Typical Dealer Diary ProfileDave Schardt, OwnerThe Wheel SourceLocation: Dayton, OhioYears in Operations: 10No. of Bays: 3No. of Techs: 2 mechanics and 2-4 tire changersTire Brands Carried: Yokohama, Toyo, VogueAverage Jobs/Week: 40-50 wheel/tire jobs,10-20 service jobsRetail/Wholesale: 40-50%Other: Non-Tire Services: Springs, shocks, brakes, performance exhaust, superchargers, bolt-on horsepower items, NOS installation and refills, alignments, oil changes,
Industry Report
Cooper Cutting 1,100 Jobs, Moving Oliver, and Recalling Tires
Capital Idea: Pieces of Equipment are a Big Piece of the Puzzle
Capital Idea Pieces of Equipment are a Big Piece of the Puzzle To the layman, the only two things needed to open a tire dealership are tires and customers. Too bad that’s not even the majority of the equation. A lot more goes into being successful. Things like quality service, quality technicians, advertising. And let’s
Location! Location! Location?
A few years ago, at least at first glance, one would have thought of a dealer’s success in the OTR tire market was all about Location! Location! Location! If you were correctly positioned geographically, had talented service pros, had access to decent products, and maintained a good relationship with the customer, you had a sizeable leg up on the competition.
The Best of Both Worlds
The Best of Both Worlds ‘The majority of people come in for both Tires and Service’ This is the 10th installment of Tire Review’s Dealer Diary, a year-long series showcasing a typical tire dealer, his business, how he runs it, the many issues he deals with, and his thoughts on the industry in general.This year’s
Vehicle Service: Most Dealers Offer Service, But Opportunities Remain
Profit Handbook Vehicle Service: Most Dealers Offer Service, But Opportunities Remain Most tire dealers don’ consider themselves as vehicle service outlets, but most dealers derive a substantial portion of their revenue – and overall profits – from vehicle service sales. According to Tire Review’s 1999 Tire Dealer Profile Study, 81% of tire dealers do some
Industry Report
Cooperative e-ventureSix Tire Giants Join Forces to Create Cost-Saving Internet Exchange