Profits 101: A Little Education Can Increase Your Bottom Line
Profits 101 A little education can increase your bottom line. Attention, class. It’s a phrase that many throughout the tire industry have heard numerous times. It’s a phrase that many more still need to hear. Finding properly trained help is something everyone in the industry wants. Poor performers are financial drains on any business. But
Fleets Need Help With Repairs
Fleets Need Help With Repairs Many fleets perform their own tire repairs – for better or worse. Dealers and retreaders can either curse their bad luck at losing potential business or take advantage of the situation.At first glance, it appears dealers and retreaders lose business when fleets do their own tire repairs. A deeper look
OTR Tire Market: Fewer Customers, Bigger Trucks Challenge Even the Best Dealers
OTR Tire Market Fewer Customers, Bigger Trucks Challenge Even the Best Dealers It is by far the most volatile and unpredictable tire segment, operating at a rhythm and pace often well removed from prevailing general economic conditions. With the wide variety of applications and monstrously large equipment getting even bigger, the OTR equipment tire segment
A Tire Is Not a Tire: Measurable Goals, Customer Participation Key to Fleet Test Success
s with a “seeing-is-believing” attitude toward tire and equipment purchasing.Such tests also allow dealers to build stronger working relationships with key accounts by demonstrating another way they can provide increased value and service. Have the End in Mind When setting up or proposing an OTR fleet test, the first step is to clearly define your
The Survey Says: Inaugural OTR Tire Dealer Study Results Are In
erground mining tire sales, and 23.8% of grader tire sales.Some of them reported 100% of sales in a certain category were of a single construction – bias. All scraper tires sold were bias for 19% of respondents, all loader tires were bias for 22%, all underground tires were of this construction for 54% of dealers
Marketing & Promotion: Creative Approaches Give You a Competitive Edge
Profit Handbook, Marketing & Promotion: Creative Approaches Give You a Competitive Edge Newspaper ads. Yellow Pages. Radio spots. Flyers. Direct mail. And if you can afford it, the occasional cable TV commercial. These are the basic marketing and promotion tools available to every tire dealer. All come with varying price tags, and all afford varying
Industry Report
Making the GradeMichelin to Start Grading and Rating Its Truck Tire Dealers
Selling in the Private Market
Selling in the Private Market “We’ve been in business 21 years and never carried name brand tires.” This is the eighth installment of Tire Review’s Dealer Diary, a year-long series showcasing a typical tire dealer, his business, how he runs it, the many issues he deals with, and his thoughts on the industry in general.This
The Retreading Market: Plants More Productive, But Pressures Putting the Squeeze On
The Retreading Market Plants More Productive, But Pressures Putting the Squeeze On Retreading has been an integral part of the tire industry and American life for over 100 years. From the earliest days of steel-studded leather bands to the first true mold-cure retreading to the innovation of precure treads, and through the necessity brought on
Tire Inspection: The Key to Reliable Repair
recently saw a perfect example of the problem. “A shop foreman was proudly showing me a tire which had just been repaired by one of his crew,” said Garrett. ®From all outward appearances it was a beautiful repair job,® Garrett said, ®but, as we carefully looked at the tire, it was obvious it had been