Public Relations 101: Generating Positive Buzz Is Simple – Just Be Creative and Stay Honest
Public Relations 101 Generating Positive Buzz Is Simple – Just Be Creative and Stay Honest Donald Trump has a pretty easy time getting his name out in the press. But it doesn’t take Donald Trump money to get your name known as the best tire shop in town. Boosting your customer base may only require
One Way You Can Help
It’s not possible for any of us to return to our "normal" workaday lives. After the events of Sept. 11, the lives of so many will never be the same. Too much has happened to our world. Too much damage. Too much pain. The horrific loss of life, the suffering of innocents, the senselessness of
Power of Momentum: Challenges Lay Ahead, "But We Will Overcome Them," Says Disney
Challenges Lay Ahead, "But We Will Overcome Them," Says Disney
Industry Report
Responding to TerrorIndustry Quick With Assistance, Donations
Field and Street
Field and Street National accounts. Cradle-to-grave programs. Larger and larger tires. Mounted wheel programs. 24/7/365 service requirements. On-site inspections and service. Reduced equipment downtime. There is no doubt the commercial tire business has changed considerably over the last decade. And there is no reason to believe the demands placed on tire dealers won’t keep evolving
Case 2: Build Their Respect and Trust
Case 2: Build Their Respect and Trust Dealers can’t just open their doors, display some tires and sit back and watch profits roll in. It doesn’t work that way – and if it did everybody would be doing it. No, tire dealers have to market. They have to gain trust. They have to provide honest
Will the Real Cost-Per-Mile Step Forward?
h3>Blame the Bean Counters Why, then, is there such great disparity in total tire costs cited by various fleet managers? The most obvious answer is that not everyone does an equally outstanding job of addressing, or executing, the basics. Larger differences, however, can run much deeper and in most instances can be traced to –
The Forces Are With Us
The Forces Are With Us There are some new terms being used in the tire and vehicle servicing industries today and you may want to learn more about them as they’re not likely to disappear. Most of these terms include the word "force". Such as "road force", "force variation", "dynamic force", and half a dozen
Getting in on the Wheel Deal
uncil (TMC) has an excellent publication titled "User’s Guide to Wheels and Rims" which is a compilation of the knowledge and experience of top industry suppliers and fleet maintenance personnel. The installation, inspection, and maintenance procedures for wheels, rims, and fastener components in this TMC Recommended Practice are readily available (phone 703-838-1763) and should be
Dealer Diary: User-Friendly
User-Friendly For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their business.This year, we’re excited to be profiling a unique and well-known dealer – and someone whose primary focus is customer service – Barry Steinberg, owner of