Bridgestone Retail Launches New Ad Campaign Featuring Employees
The new campaign, which includes television, radio and digital commercials, features 13 real technicians sharing their experience on providing tire and automotive care.
Bridgestone Celebrates ‘Clutch’ Parents in Olympics Promotion
In advance of the Olympic Winter Games PyeongChang 2018, Bridgestone, an official worldwide Olympic partner, has launched a contest to celebrate “clutch performances” of parents who support their young athletes.
Bridgestone Store Managers Recognized For Helping Boys & Girls Club
Bridgestone honored 20 of its store managers whose stores raised the most money for its Driving Great Futures campaign that benefits the Boys & Girls Clubs of America.
Bridgestone Names Joe Venezia President of Retail Operations
Bridgestone Americas has announced that Joe Venezia has been named president of Bridgestone Retail Operations (BSRO).
Crum Leaves Bridgestone Retail Op, New COO Promoted
Stu Crum, Bridgestone Retail Operation’s president, has left the company for new opportunities. Crum will now serve as chief operating officer for Service King Collision Repair Centers. For the interim, Damien Harmon will serve as president of BSRO. Harmon, who previously served as vice president of operations, was also promoted to chief operating officer of
Bridgestone Launches Olympic Campaign, Digital Hub
Bridgestone Americas is celebrating the upcoming Rio 2016 Olympic Games – the company’s first as a Worldwide Olympic Partner – with a new television advertising campaign that launched last Friday in the U.S. and Brazil. The “Built to Perform” campaign highlights the parallels between elite athletic performance and Bridgestone tire innovation, according to the tiremaker.
Vision 2020 Focuses on Trust
As consumer expectations climb and the competitive landscape increases in complexity, company-owned tire stores are rethinking their approach to business and how they can best serve customers. Currently, Bridgestone is experimenting with a new customer-centric retail service approach they refer to as Vision 2020. In late June, Bridgestone Retail Operations (BSRO) opened the doors of
Bridgestone Offers Customer-Centric Focus with Vision 2020 Concept
On Wednesday, Bridgestone Americas’ Bridgestone Retail Operations (BSRO) opened the doors of its St. Charles, Ill., Firestone Complete Auto Care location to reveal its latest retail concept, Vision 2020. The shop is an existing 10-bay location that has been redesigned to reflect and test the Vision 2020 approach. According to Stu Crum, chairman and president of
Bridgestone Americas Helps Raise $1 Million for Boys & Girls Clubs
Bridgestone Americas and its customers helped raise $1 million for the Boys & Girls Clubs of America (BGCA) as part of the company’s national cause campaign, “Driving Great Futures.”
Bridgestone Eyes Store Expansion in US
Despite losing its bid for Pep Boys, Bridgestone is still looking to expand its retail footprint in the United States. The tiremaker is planning to expand to 6,000 stores by 2020, CEO Masaaki Tsuya told Japanese financial publication Nikkei. In addition to opening new stores, Bridgestone is considering increasing contracts with dealerships, according to Tsuya. Bridgestone
