From ‘Low Profile’ to UHP: Hankook Takes the High-Speed Road to Build Brand in U.S.
Hankook Takes the High-Speed Road to Build Brand in U.S.
High Society: Yokohama Brings Advan to the U.S., Targets “Super Premium” Market
Yokohama Brings Advan to the U.S., Targets “Super Premium” Market
Painting a Picture: Kumho Introduces New UHP Tire; Hints at Future Developments
Kumho Introduces New UHP Tire; Hints at Future Developments
Segments and Subsets: MNA Looks to Address Market Fragmentation With New Sport, Touring Tires
MNA Looks to Address Market Fragmentation With New Sport, Touring Tires
Back to Basics: Part 4: How Tread Design Impacts Wear, Traction and Noise
In the last issue, we talked about tire compounds with the promise that we would delve into the world of tread designs this time. Always fascinating is the size of the contact patch through which the tread design must roll. On an average-size passenger car tire, the contact patch is about the size of a
Wheel Anatomy: Part III
In the last of a series of three articles about how different types of wheels are made, we now turn our focus to three-piece designs. What are three-piece wheels? And, what is so great about them? As the name states, this type of wheel is an assembly of three components. Like a two-piece wheel, the
Just a Cut Above: BFNAT Targets Luxury SUVs With Addition to Dueler Line
BFNAT Targets Luxury SUVs With Addition to Dueler Line
Fast Track to Profits DOT Racing Tires
DOT racing tires, also known as R-compound tires, are hot on the track and off. They boast decent margins, and they practically sell themselves: Customers are educated, experienced and already know what they want. But that doesn’t mean it’s easy to be in the DOT race tire business. More than with any other tire product,
Four on the Floor: BFNAT Launches New Passenger Tires, Expands Promotional Plans
BFNAT Launches New Passenger Tires, Expands Promotional Plans
Tuning In: How a Pennsylvania Dealer Tapped into a Growing Market
You wouldn’t expect the northeast quadrant of Pennsylvania to be a high performance hotbed. Four-wheel drive pickups and SUVs would be more like it. But from Scranton and Wilkes-Barre south to Allentown and Harrisburg, the high performance market did grow, aided by the emerging tuner segment and the proliferation of high-end sports cars. Well-heeled customers