Four on the Floor: BFNAT Launches New Passenger Tires, Expands Promotional Plans - Tire Review Magazine

Four on the Floor: BFNAT Launches New Passenger Tires, Expands Promotional Plans

BFNAT Launches New Passenger Tires, Expands Promotional Plans

Over the last six months, Bridgestone/Firestone North American Tire (BFNAT) has unveiled four new passenger tire brands, and all received a formal introduction to dealers and the media during a special program at Phoenix’s Firebird International Raceway in April.

The first, the Potenza RE050, was available as of February in W and Y speed ratings and “delivers excellent dry and wet handling, sporty responsiveness and a comfortable, quiet ride,” according to BFNAT. The tiremaker says the new RE050 tire combines the tread design of the Potenza F1 dry tire with the Potenza F1 rain tire to deliver extra wet/dry traction.

The Potenza RE050 is available in 25 sizes, ranging from 17 to 19 inches. BFNAT is also offering a companion Potenza RE050 run-flat version in eight 16- to 18-inch sizes.

In addition, the Potenza RE050A, a companion tire, features an asymmetrical tread pattern, combining large, outside elements for improved handling and smaller, inside elements for water evacuation.

The Potenza RE050 has already been selected for OE fitment on the BMW 5- and 6-Series; the BMW Z4; the Porsche 997; the Mercedes Benz C-, E- and S-Class; the Audi C6 and the Enzo Ferrari.

Another tire recently introduced by BFNAT is the Insignia SE200, featuring the manufacturer’s UNI-T technology. The new mass-market tire, available in the spring, replaces the Insignia SL. According to BFNAT, the new tire offers a wider footprint and a silica-based compound for wet traction. The Insignia SE200 is available in 29 different 13- to 16-inch sizes, in the 80 to 55 series.

The third new line, the H-rated Potenza G009 tire, also features UNI-T technology. It replaces the Eager and Potenza RE910 and is available this spring in 25 14- to 17-inch sizes in 65 to 40 series.

And, finally, BFNAT officially launched its new Fuzion performance tire, available in retail outlets as of Mar. 15. The Fuzion ZRi tire is available in W, V and H speed ratings and more than 30 different 16- to 20-inch sizes covering 30 to 60 series aspect ratios.

To promote its new Fuzion line, BFNAT released an aggressive marketing campaign aimed at 18- to 24-year-old “tuners.”

The company’s marketing strategy includes print ads in automotive, consumer and trade publications; sponsorship of a variety of lifestyle-oriented custom auto shows; participation in feature car competitions; and a new Web site ®“ www.thefuzionzone.com. The site offers product and size information for the new Fuzion ZRi line as well as an online, interactive racing game created by online game publisher WildTangent.

You May Also Like

CMA, Double Coin appoint new regional sales manager

Patrick Etheridge, a Marine Corps combat veteran, will serve as regional sales manager for the mid-south/Rocky Mountain region.

Patrick_Etheridge-1400

CMA and Double Coin have appointed Patrick Etheridge as regional sales manager for the mid-south/Rocky Mountain region. Etheridge, a Marine Corps combat veteran, began his tire career at Bridgestone Firestone in 2004. He rose to district manager for the GCR organization and transitioned to RDH Retreading in 2013.

Beginning in 2015, Etheridge worked for GiTi Tire (USA) as a key client leader and Prinx Chengshan Tire North America as VP of sales.

BKT awarded as Top Exporter at International Customs Day 2024

The award was presented to BKT because of its commitment to providing products and services to its customers across 163 countries.

BKT-receiving-award-1400
Chapel Hill Tire partners with NCTAP on early automotive education

The partnership provides training and education to high school students through an apprenticeship program.

Chapel-Hill-Tire-New-Location-1400
Understanding hybrid regenerative braking and its impact on brake wear

Hybrid brakes capture kinetic energy through regenerative braking instead of losing it as heat.

TR-Continental-regenerative brake
Yokohama’s Geolandar tires win multiple classes at 2023 King of the Hammers

Yokohama’s Geolandar off-road tires for SUVs and pickup trucks finished first in three classes at this year’s King of the Hammers race.

KOH-Yokohama

Other Posts

Dunlop Motorcycle Tires promotes Chad Geer

Geer will be Dunlop Motorcycle Tires’ new director of MC product, marketing & motorsports.

Chad-Geer-Sumitomo-Dunlop-1400
Gallery: 2024 Off-the-Road Tire conference

Check out some of the highlights from this year’s OTR Tire Conference, featuring speakers on OTR service safety, economic outlooks and other trends.

Matt-White-live-service-group
Apollo Tyres introduces new recycling initiative

Apollo will repurpose the pledged (used) tires and use the recycled rubber crumb to create football pitches for the underprivileged.

Apollo-Expo3
Nominations for 2024’s Top Shop award are now open

Are you the next Top Shop? Do you know an independent tire dealer who deserves this honor? Nominate a shop today!

topShop-1400