In The Driver’s Ed Seat
Hi. My name is Jimmy, and I’m filling in for Dad this month.He asked me to write his column for him, so this becomes my Father’s Day gift – apparently he didn’t think a card was enough. With all the work he tells me he does, and the baseball coaching and stuff around the house,
Fingertip Diagnosis
Fingertip Diagnosis As complex and reliable as modern radial ply tires have become, care andmaintenance recommendations for them have been remarkably consistent and simple. Very likely the most challenging part of a successful tire program today is making the correct new tire selection from among the many choices of tread type, size, profile, and constructions
Make or Break: Smart Pricing Strategy Can Keep You Humming Long-Term
Make or Break Smart Pricing Strategy Can Keep You Humming Long-Term How important is pricing to retailing success and how tricky is it? Answers: Very and very. The evidence rests with the story of two retailing giants – Wal-Mart and Sears. Wal-Mart built its success on "everyday low prices" rather than sales, and now is
Dealer Diary: Justly Saying No
Justly Saying No For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their business.Dave Schardt, president of The Wheel Source in Dayton, Ohio, has made custom wheels his primary focus through both a retail store in Dayton
Knock, Knock, Knock: How to Stay Safe When Uncle Sam Comes Calling
Knock Knock Knock How to Stay Safe When Uncle Sam Comes Calling Most employers do their best to provide employees with a safe workplace, and few, if any, intentionally disregard safety or environmental regulations at the expense of the well-being of their workers or the community. Owners of small businesses find it almost impossible to
Skid Steer Loaders: Lots of Equipment Means Lots of Sales – If You Know Your Stuff
Skid Steer Loaders Lots of Equipment Means Lots of Sales – If You Know Your Stuff Unheard of two decades ago, skid-steer loaders have become one of the most popular pieces of machinery on the market today. Like the reputable Swiss army knife, they have a wide variety of uses and are found almost anywhere
Case 2: Build Their Respect and Trust
Case 2: Build Their Respect and Trust Dealers can’t just open their doors, display some tires and sit back and watch profits roll in. It doesn’t work that way – and if it did everybody would be doing it. No, tire dealers have to market. They have to gain trust. They have to provide honest
Case 5: Right Money For Right Repairs
Case 5: Right Money For Right Repairs Can you make money selling complete tire repair service to your retail customers? Most of you would likely answer "No," grumbling about having to fix tires because that’s what the customer expects. According to Jerry Davis of Group 31 Inc., and Bill Johnson and Buck Blair at Tech
What Good Are Associations?
"Every man owes a part of his time and money to the business or industry in which he is engaged. No man has a moral right to withhold his support from an organization that is striving to improve conditions within his sphere." – Theodore Roosevelt
Will the Real Cost-Per-Mile Step Forward?
h3>Blame the Bean Counters Why, then, is there such great disparity in total tire costs cited by various fleet managers? The most obvious answer is that not everyone does an equally outstanding job of addressing, or executing, the basics. Larger differences, however, can run much deeper and in most instances can be traced to –