Penny Wise but Not Dollar Foolish
All too often we look for BIG IDEA marketing and promotion answers to assist in generating increased revenue.
The “Big” Approach: Treating Smaller Fleets Like the Big Guys Can Help Win Them Over
When it comes to proper, dollar-saving tire maintenance, small and medium sized fleets – especially owner-operators with a handful of tractors – are probably the toughest customers. On their tires, and on their dealers. While they know they need tires, often times cost issues, the lack of a formal controlled vehicle maintenance program, and/or the
Fleets Need Help With Repairs
Fleets Need Help With Repairs Many fleets perform their own tire repairs – for better or worse. Dealers and retreaders can either curse their bad luck at losing potential business or take advantage of the situation.At first glance, it appears dealers and retreaders lose business when fleets do their own tire repairs. A deeper look
Industry Report
Hard Decisions Come
BFS Strike Threatened: Negotiations Go to the Wire; Nine Plants at Stake
Negotiations Go to the Wire; Nine Plants at Stake
Capital Idea: Pieces of Equipment are a Big Piece of the Puzzle
Capital Idea Pieces of Equipment are a Big Piece of the Puzzle To the layman, the only two things needed to open a tire dealership are tires and customers. Too bad that’s not even the majority of the equation. A lot more goes into being successful. Things like quality service, quality technicians, advertising. And let’s
Location! Location! Location?
A few years ago, at least at first glance, one would have thought of a dealer’s success in the OTR tire market was all about Location! Location! Location! If you were correctly positioned geographically, had talented service pros, had access to decent products, and maintained a good relationship with the customer, you had a sizeable leg up on the competition.
OTR Tire Market: Fewer Customers, Bigger Trucks Challenge Even the Best Dealers
OTR Tire Market Fewer Customers, Bigger Trucks Challenge Even the Best Dealers It is by far the most volatile and unpredictable tire segment, operating at a rhythm and pace often well removed from prevailing general economic conditions. With the wide variety of applications and monstrously large equipment getting even bigger, the OTR equipment tire segment
A Tire Is Not a Tire: Measurable Goals, Customer Participation Key to Fleet Test Success
s with a “seeing-is-believing” attitude toward tire and equipment purchasing.Such tests also allow dealers to build stronger working relationships with key accounts by demonstrating another way they can provide increased value and service. Have the End in Mind When setting up or proposing an OTR fleet test, the first step is to clearly define your
Industry Report
Continued Poor Results Cause Goodyear to Change Management