European Connected Car, Automated Policies Could Impact U.S.
The European Commission recently released a strategy on Cooperative Intelligent Transport Systems (C-ITS). This strategy outlines step-by-step procedures for deployment of connected and automated vehicles across the European Union. The C-ITS represents how vehicles will interact directly with each other and with the road infrastructure. With the National Highway Traffic Safety Administration and state legislatures
Ceneviz to Head Cooper’s Europe, Latin America Operations
Since March 2015, Luis Ceneviz has been managing director of Latin America Tire Operations for Cooper Tire & Rubber Company. Today the company announced Ceneviz will be adding European operations to his responsibilities, effective October 1. The dual role will make Ceneviz responsible for the company’s business throughout Europe, the Middle East and Africa in addition
Nexen Continues Soccer Partnerships in Europe
Nexen Tire Corp. is continuing its sports marketing programs with European soccer teams, including two clubs in the Italian Serie A and the 2nd season of its official sponsor of Manchester City Football Club. With the partnerships, Nexen will promote and increase brand awareness and execute various marketing activities such as hosting events for business
Lehigh Technologies Bringing Repurposed Rubber Tech to Europe
Atlanta, Ga.-based Lehigh Technologies, a company that produces sustainable raw materials from end-of-life tires and post-industrial rubber, has entered a joint venture with HERA Holding, a European waste resources company, to build the first micronized rubber powder (MRP) production facility in Europe. The joint venture, Lehigh Spain, will construct the MRP plant as a HERA
Raybestos Unveils Brake Pads for European Brands
Brake Parts Inc. is now offering Raybestos European disc brake pads for popular European nameplates. “European cars need European brakes and that’s why we’ve introduced a new Raybestos specialty friction line that meets the rigorous Regulation 90 standard,” said Bruce Tartaglione, senior vice president of global sales and marketing for Brake Parts Inc. “You can
Nexen Launches First European TV Commercial
Nexen Tire launched its first TV commercial across Europe through Eurosport, Europe’s No.1 sports channel, in order to strengthen its presence in the European market. The 30-second commercial will air across 54 European countries for six months, until May 2016 via Eurosport, which includes Eurosport 1, Eurosport 2, and Eurosport 2 NEE. “By launching the
Hankook Launches Laufenn in Europe
Hankook Tire Co. will launch its new tire brand, Laufenn, in the European market starting spring 2016. The tiremaker said the Laufenn products were developed for the European market needs, with Hankook Tire’s European Technical Center (ETC) in Hanover, Germany, playing a vital role in development. Laufenn will initially offer five product line-ups: – S FIT
Bridgestone Europe Wins VW Group Award
Bridgestone Europe was awarded a 2015 VW Group Award to recognize the company as one of Volkswagen Group’s best suppliers. The award was presented on July 15 at a special ceremony in Neuburg, Germany. “Bridgestone receives this Volkswagen Group Award with enormous pleasure and pride. It is the result of great teamwork and effort across
Michelin Using Cloud to Help European Dealers
Groupe Michelin has launched a cloud-based content syndication platform in Europe for its “Pure Player” dealers, according to Tyres & Accessories. The cloud will allow partner dealers to access, in real time, any official digital content provided by the tire manufacturer to automatically update their own sites. Michelin notes that in 90% of cases, consumers
Lehigh Expands to Europe with Spain Subsidiary
Lehigh Technologies, a specialty materials company that produces micronized rubber powders (MRP), has opened Lehigh Spain, a wholly owned subsidiary based in Barcelona. Lehigh Spain will serve as the company’s face to the market in Europe and will perform all of the functions needed to provide a seamless customer experience across the European Union as