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Nexen Launches First European TV Commercial

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Nexen Tire European TV CommercialNexen Tire launched its first TV commercial across Europe through Eurosport, Europe’s No.1 sports channel, in order to strengthen its presence in the European market.

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The 30-second commercial will air across 54 European countries for six months, until May 2016 via Eurosport, which includes Eurosport 1, Eurosport 2, and Eurosport 2 NEE.

“By launching the Eurosport TV commercial, which was produced to celebrate the partnership with Manchester City FC, a leading football club in the Barclays Premier League, we are expecting to take great strides in improving the corporate image and increasing brand awareness in the European market,” Nexen said in a statement. “We will continue to bolster our marketing activities in Europe in an effort to reach more European customers and raise our brand value in these markets.”

The commercial personifies Nexen as a Manchester City FC player scoring in a game to represent the company’s performance-driven technology and dynamic corporate image, according to the tiremaker.

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