Apollo Unveiling Aspire 4G Next Week
At next week’s Auto Salon in Geneva, Apollo Tyres is unveiling its latest UHP summer passenger car tire. Known as the Aspire 4G, the new range will be available in W and Y speed ratings. Further details will be available following the tire’s official launch on March 7. The tiremaker also reports strong performance from
Lakers, Heat Get Kumho Bump
Kumho Tire USA will once again be the official tire sponsor of the NBA’s Los Angeles Lakers and Miami Heat.
Mitsuhata to Lead Toyo Tire USA
Tatsuo Mitsuhata has been named as president and CEO of Toyo Tire USA Corp.
Semperit Celebrating 75 Snowy Winters
Nokian Tyres is widely acknowledged as a winter tire pioneer, but other companies also played a part in the introduction of season-specific tires. One such firm is Semperit, which this year celebrates three quarters of a century in the winter tire business. The Austrian tiremaker introduced its first winter tire, the “Goliath,” in 1936. Back
Delticom CEO Talks e-Commerce, Fleet Business
Online tire business is the future, according to Delticom CEO Rainer Binder. With more people buying tires online than ever, it might not take a futurist or e-business whiz to make such a prediction, but in this recent interview with Tyres & Accessories, Binder shares more about Delticom’s approach and new European, fleet and global
Does Bridgestone’s New Euro Plan Put it Closer to the Market?
Bridgestone Corp. has reorganized its European operation into key “regions.”
Boyes Joins Pelmar Retirement Line
The Pelmar Group has announced that Armond Boyes, managing director of its North American subsidiary, Pelmar USA LLC, is to retire Nov. 1. Boyes joined the Pelmar Group in 2008 from his previous position as general manger for retreading at Goodyear Tire & Rubber Co. He will continue as a consultant and will remain on
Conti360 Fleet Program Roll-out to Continue in 2011-12
As of July 2011, Conti360° Fleet Services has extended its European coverage into Austria. This is the first addition to the tiremaker’s service portfolio following its launch in eight core European markets – Belgium, Germany, France, the United Kingdom, Italy, Poland, Spain and the Czech Republic – and Continental now has plans to further expand
Bridgestone Shushing its Europe Marketing
A recently signed sponsorship agreement is expected to boost the profile of Bridgestone’s winter tire lineup. Bridgestone Europe has entered into an agreement to sponsor the majority of events in the Audi FIS Alpine Ski World Cup, and under the terms of the agreement the tiremaker will be a main partner at the 34 World
Vredestein Campaign Covers Billboards Across Europe
Residents of 37 European cities are the target audience for Vredestein’s largest-ever billboard campaign. To coincide with the opening of the Geneva Autosalon, the Dutch brand has taken a total of 10,156 square meters of advertising space in prime locations.“Outdoor mass communication has become an important element in Vredestein’s marketing strategy,” the tiremaker explains. “To