Dealer Diary: User-Friendly
User-Friendly For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their business.This year, we’re excited to be profiling a unique and well-known dealer – and someone whose primary focus is customer service – Barry Steinberg, owner of
New Year, New Rules: Disputed OSHA Ergonomic Regs in Effect – For Now
Disputed OSHA Ergonomic Regs in Effect – For Now
What Do You Get With …
Three Hall of Famers and one Humanitarian? Four tremendous people from our industry!Recently, the tire industry met for the annual International Tire Exposition.
And To All, A Good Night
I have a fistful of ideas on bits of paper, but no BIG IDEA for this month. So, ala Larry King, and in an attempt to clear my desk of those bits of paper, here are some random thoughts to close the year: As we all embark on much needed consumer education about tire
Will Lug Tires Remain a Driving Force?
Will Lug Tires Remain a Driving Force? Remember the days when nearly all car owners – except those in the southernmost states ®“ performed the ritual of mounting and removing snow tires each year? Many drivers even purchased separate wheels, dedicated for use during the winter to avoid the extra time and expense of the
Profits 101: A Little Education Can Increase Your Bottom Line
Profits 101 A little education can increase your bottom line. Attention, class. It’s a phrase that many throughout the tire industry have heard numerous times. It’s a phrase that many more still need to hear. Finding properly trained help is something everyone in the industry wants. Poor performers are financial drains on any business. But
No Typical Dealer: College Plan Leads Dayton’s Schardt to Success
No Typical Dealer Diary ProfileDave Schardt, OwnerThe Wheel SourceLocation: Dayton, OhioYears in Operations: 10No. of Bays: 3No. of Techs: 2 mechanics and 2-4 tire changersTire Brands Carried: Yokohama, Toyo, VogueAverage Jobs/Week: 40-50 wheel/tire jobs,10-20 service jobsRetail/Wholesale: 40-50%Other: Non-Tire Services: Springs, shocks, brakes, performance exhaust, superchargers, bolt-on horsepower items, NOS installation and refills, alignments, oil changes,
Industry Report
Cooper Cutting 1,100 Jobs, Moving Oliver, and Recalling Tires
Penny Wise but Not Dollar Foolish
All too often we look for BIG IDEA marketing and promotion answers to assist in generating increased revenue.
Dale, Dale, He’s Our Man…
Dale Schermerhorn.Learn that name and learn it well. He’s our new poster boy.Dale lives in Connecticut and drives a Honda Accord. That’s really all I know about good old Dale. Except that he doesn’t keep his tires properly inflated.USA Today – often referred to as the “McPaper” because it serves up news hot, fast and