The Weighty Issues of Law
Regulation and legislation. Usually the twin banes of industry. Due to current circumstances, top of mind in the tire biz. Two recent regulatory matters – one a serious directive from Europe, and the other a piece of knee-jerk silliness from South of the Mason-Dixon – demonstrate the yin-yang of legislative matters – some are good,
Industry Report
OSHA Ergo Regs Removed, May Be Reworked
Does Anyone Know?: Has the LT/SUV Market Changed in the Post-Recall World?
Does Anyone Know? Has the LT/SUV Market Changed in the Post-Recall World? Not too long ago, the light truck/SUV market may have changed forever. Aug. 9, 2000, to be exact. It was a Wednesday, not unlike any other Wednesday. Except the firestorm that started that day has had a far-reaching – and still unclear ®“
In The Green: Lawn/Garden Tires Offer Dealers an Easy, Low Cost Way to Profit
In The Green Lawn/Garden Tires Offer Dealers an Easy, Low Cost Way to Profit With the official start of Spring 2001 only days away – except for you lucky ones in Florida, Hawaii and Southern California who enjoy great weather all year – the time is right to look at opportunities in lawn and garden
When the Boom Economy Fades®€ƒ
What do you do? Advertise – of course!
Focus on the ‘Why,’ Not the ‘What’
"Changing the basic retail tire buying experience" is the hot topic right now. It’s been the underlying thread of every dealer meeting I’ve attended over the past year, and it will doubtlessly be the theme of many more in the near future. And it should. Between 1997 and 1999, tire retail customer satisfaction, measured by
Not Satisfied: MAST Sees Growth PotentialDespite Predicted Tight Market
MAST Sees Growth PotentialDespite Predicted Tight Market
Retail Marketing: Treat Them Smartly
Barnum may have said “There’s a sucker born every minute,” but even he discovered that it doesn’t pay to underestimate the intelligence and buying savvy of the American public. Successful businesses don’t underestimate the American consumer, especially when it comes to high-ticket items. Most retail salespeople agree that their best customers are adept at seeing
And To All, A Good Night
I have a fistful of ideas on bits of paper, but no BIG IDEA for this month. So, ala Larry King, and in an attempt to clear my desk of those bits of paper, here are some random thoughts to close the year: As we all embark on much needed consumer education about tire
We Will Come Back’: New BFS Chief Says Actions, Not Words, Will Restore Confidence
The devastating impact of its massive voluntary product recall has taken a toll on Bridgestone/Firestone Inc. (BFS), its employees and, importantly, its dealers. But now that the recall effort is close to completion, BFS is starting to look to the future and standing squarely behind its century old Firestone brand. In his first extensive interview