Five Things You’re Doing Wrong and How To Fix Them
For as long as there have been tire magazines, we have looked for ways to improve your business. For the most part, we have focused on the basics – clean restrooms, inviting showrooms, training, technology, radialization, computerization, inventory control, employee pay and more. But, that was then, and this now. Many of you have taken
Maxxis Extends Focus on PCR Segment to the Cold Season
(Staffordshire, U.K./Tyres & Accessories) ‘No-nonsense rubber’ is a catchphrase adopted by Maxxis in the UK a short time ago, and given the company’s plans to expand the profile of its passenger car and light commercial lines here through its new Centres of Excellence program, it appears that Maxxis is taking a no-nonsense approach to giving its brand the same level of recognition in mainstream tyre segments as it currently enjoys with motorcycle and ATV users.
Car Dealer Publication Urges More Tire Sales
(Akron/Tire Review) Tire dealers who say they aren’t concerned about losing tire sales to car dealers better take note.
European Motorists Warned to Avoid Used Tires on EBay
(Akron/Tire Review – Bright/U.K.) eBay shoppers looking for a bargain are being warned to steer clear of second-hand tyres being sold on the site, after independent testing revealed that half of the used tyres listed on eBay are too dangerous for use and if fitted to a car could put lives at risk.
Getting Every Last Drop: Vendors Offer More Than Just Product – But You Have to Take the Time to Benefit
You have five “urgent” phone calls that “must be returned immediately,” an HR crisis that can’t wait, and a customer who demands “you” take care of them. Your insurance carrier thinks you should update your coverage and the bank just called because there is a “problem” with your account. Let’s not forget the fire inspector
While It’s Hot: With the Right Business Approach, Selling Nitrogen Can Pump Up Profits
For the past five or so years, suppliers of nitrogen-inflation equipment have made serious claims. Compared to moisture- and dirt-laden compressed air, nitrogen – a dry, inert gas – runs cooler, does not permeate through rubber as quickly and does not cause rust to develop on steel cords, expensive wheels or tire pressure monitoring sensors.
Advertising ROI: Image is Everything, But Profit Power is in Numbers
In many independent businesses, advertising gets a bad rap. When times are tough, it’s the first to go. When times are tremendous, it’s the last priority. Any business expense without an immediate, noticeable return won’t make the top of a tire dealer’s to-do list, especially when that list is miles long, crammed with the hundreds
Turning Stock to Rock: Bolt-on Lift/Lower Kits Simplify Installation, Drive Big Profits
How many times have you worked on a vehicle that has a modified suspension, either lifted or lowered, and wondered if you could perform that kind of work in your shop? This issue will take you through the steps needed to lift a Nissan Titan and install a set of tires and wheels for a
No Boundaries?: Blurred Lines a Challenge, But Dealers Can Still Make Hay With Lawn & Garden Tires
It used to be a no-brainer: Specialized tires have specialized buyers. While that mantra still holds true in some tire segments, for lawn and garden tires, lines that were clearly observable in the past are starting to blur. Boundaries are fading, and the market is fast becoming more complex. And, we’re not just talking about
Steel or Alloy: Take your Pick at Southam Micheldever
(Staffordshire, U.K./Tyres & Accessories) The UK’s leading 4×4 Distributor Southam Micheldever Tyres is complementing its already extensive wheel programme with a new range of 4×4 wheels.