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Maintenance or Management?

Maintenance or Management? Truck operators today are quite conscientious about their choice of tires and the care given them. This protective attitude is readily explained by the prominent position tires hold in the hierarchy of operating expenses for most trucking operations – tire program costs rank second only to fuel for most fleets and owner-operators.

Would You Sell Used Tires?: Dealers Can Reap Plenty of Profits But They Face Legal, Ethical Questions

Would You Sell Used Tires? Dealers Can Reap Plenty of Profits But They Face Legal, Ethical Questions No one flinches about buying a “previously owned” car. Millions trek to garage sales every weekend looking for bargains. Dedicated stores sell used books, records, CDs and videos. Experienced bats and gloves take to the field again via

In Good Hands: Having The Right Insurance Can Help You Survive More Than One ‘What If’

In Good Hands Having The Right Insurance Can Help You Survive More Than One ‘What If’It’s said that when it comes to getting insurance, you’re simply betting that something bad will happen. True or not, it’s better to be safe than sorry. Having insurance is a must in order to stay in business. In today’s

Changing Public Opinion

Changing Public Opinion If you remember one message from reading this magazine today, let it be this: The public needs to know that the tire industry makes and sells only the highest quality products. The tire industry today is the focus of unprecedented attention from consumers, the media, Congress and the judicial system. And, unfortunately,

Dealer Diary: Justly Saying No

Justly Saying No For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their business.Dave Schardt, president of The Wheel Source in Dayton, Ohio, has made custom wheels his primary focus through both a retail store in Dayton

Field and Street

Field and Street National accounts. Cradle-to-grave programs. Larger and larger tires. Mounted wheel programs. 24/7/365 service requirements. On-site inspections and service. Reduced equipment downtime. There is no doubt the commercial tire business has changed considerably over the last decade. And there is no reason to believe the demands placed on tire dealers won’t keep evolving

Their Best Interest: Honesty and Going By the Book The Only Way to Keep Customers

Their Best Interest Honesty and Going By the Book The Only Way to Keep Customers Diary ProfileBarry Steinberg, OwnerDirect Tire (Four locations)Location: Boston, Mass.Years in Operations: 26No. of Bays: 50No. of Techs: 22 service techs and 34 tire techsTire Brands Carried: Toyo, Cooper, Dunlop, Falken and PirelliAverage Jobs/Day: 275-325Tire/Service: 45%/55%Other Non-Tire Services: Complete undercar services, brakes,

School Bus Tires and Basic Lesson Plans

School Bus Tires and Basic Lesson Plans June has arrived and the first year of the new century is passing quickly in the history books. At this point back in 1901, there were few – dare we say none ®“ alternatives to walking, riding horseback, or hitching a wagon ride to the old schoolhouse. It’s

Performing Performance Repairs

Performing Performance Repairs Road hazards are a daily danger for all types of tires regardless of their speed rating, design or what kind of vehicle they’re mounted on. Nails, screws, rivets, pieces of wire, broken glass, shards of metal, sharp stones and anything else that ends up as debris on a road surface may, under

State of The Union: Low Cost Radials, consolidations, Economy Hurting Retread Industry

State of The Union Low Cost Radials, consolidations, Economy Hurting Retread Industry Developing a forecast for the tire and retread industries for this year has been like trying to forecast the stock market. I can only hope that my industry forecast and report will be more accurate than my stock market judgments over the last