From ‘Low Profile’ to UHP: Hankook Takes the High-Speed Road to Build Brand in U.S.
Hankook Takes the High-Speed Road to Build Brand in U.S.
Maxed Out?: Size Race Slows, But Fashion vs. Function Questions Remain for Dealers
For a few years, the tire and wheel industries resembled the Cold War nuclear arms race – every year, someone rolled out a bigger weapon. It started with eye-popping, wheel-well-stretching 20-inch wheels and tires and progressed to the 2004 SEMA Show, where gigantic 28-inchers were every where. A sort of dÉtente has settled in, if
Badge of Honor: Tire/Wheel Certification Offers Customer-Capturing Credibility
What is your impression of someone who has a professional certification? Admiration? Perhaps respect for the achievement or recognition? When you’re being treated for a common cold, do you go to a first-year med student because it isn’t a life threatening illness? Of course not! You see a licensed professional, such as a doctor or
Advergaming: The Future of High Performance Advertising?
High performance tire and wheel companies certainly know a thing or two about how to reach consumers. Specialty enthusiast magazines are stuffed with ads from these companies, and most have highly interactive Web sites – all designed to reach that red-hot 18-25-year-old market. But a new and highly popular form of brand and product promotion
Industry Report
RMA Cuts Support After Court Ruling Hopes for a tire industry checkoff program were dealt a couple of significant ®€“ potentially fatal ®€“ blows in late February after yet another court ruled that a popular checkoff program’s consumer education effort was unconstitutional, and the RMA withdrew support for the proposed program.
Industry Report
Despite posting third quarter losses of $105.9 million, with the anticipation of further negatives in the fourth quarter, Goodyear Tire & Rubber Co. officials insist that its cost-cutting moves are on track to help turn around the financially struggling tire giant.
Faster and Even More Furious
UHP BUSTS THE SOUND BARRIER Many of you reading this article are probably standing in the middle of the ITE/SEMA Show floor. Or soon will be. Around you are acres and acres of performance tires mounted on bright, shiny wheels. Huge diameters and short sidewalls. Practical performance and radical cosmetics. It’s not just that
Industry Report
With a new three-year labor contract in hand, Goodyear Tire & Rubber Co. turned its attention to other restructuring issues as it works to right its financial ship. The tiremaker formally announced the closing of its Huntsville, Ala., plant, then laid off about 200 employees from its Tyler, Texas, facility.
Industry Report
Fed Appeals Court Tosses NHTSA RegsThe U.S. Second Circuit Court of Appeals gave the tire industry a surprise gift Aug. 6 when it sided with three citizens groups and threw out NHTSA’s controversial tire pressure monitoring system regulations.
Industry Report
RMA Asks NHTSA For Internet OptionLooking to increase the number of tires being registered, the RMA has asked NHTSA for formal permission to allow tire buyers to register to tires via tiremaker Web sites. Allowing "additional, easier choices" would enhance NHTSA’s ability to notify owners in the event of a safety problem with their tires.