Court Finds For Yokohama in Infringement Suit
The U.S. District Court in Los Angeles has entered a permanent injunction in favor of Yokohama Tire and against Zisser Tire Co. in a patent and trade dress infringement suit.
Maxxis Expands Consumer 4×4 Ad Campaign
(Staffordshire, U.K./Tyres & Accessories) Alongside its innovative trade press advertising, Maxxis is actively promoting its 4×4 range to consumers – highlighting key benefits for both 4×4/SUV drivers and dedicated off-road enthusiasts and underlining the wide range of sizes that are readily available.
Maxxis Fleet Tests Continue
(Staffordshire, U.K./Tyres & Accessories) Maxxis is continuing to put its 22.5-inch truck tyres through a rigorous testing programme, working with a number of leading U.K. fleets to establish performance and PPK (pence per kilometre) figures and casing value.
Moving Target: Dealers Need Sure Footing to Take Accurate Aim in New Tire World
There’s a growing phenomenon imposing its will on the tire industry these days. It’s called “global warming,” but it has nothing to do with the weather. It has everything to do with “warming up” to imports and overseas suppliers. North American tire dealers – retail and commercial – have certainly seen their brand options increase
Maxxis Aims for Growth through Retail Network
(Staffordshire, U.K./Tyres & Accessories) Speaking exclusively to Tyres & Accessories, Maxxis International (UK) Ltd. managing director Derek McMartin has given more details of plans to grow its PCR business in the U.K. by setting up a series of retail ‘Centres of Excellence’ to actively promote the brand to the tyre buying public.
Maxxis Raises its Profile at Brityrex
(Staffordshire, U.K./Tyres & Accessories) Maxxis has reported that the company enjoyed a busy three days at Brityrex International 2007, the U.K.’s only independent tyre trade show, with the Maxxis Centres of Excellence initiative and the new Maxxis catalogue reportedly generating major interest.
Maxxis to Build “Centres of Excellence” Network
(Staffordshire, U.K./Tyres & Accessories) Maxxis given details of plans to grow its passenger tyre business in the U.K. by setting up a series of retail ‘centres of excellence’ which will actively promote the brand to the tyre buying public.
Internet Marketing Made Easy
With the advent of the Internet,you can’t escape the fact that an Internet marketing strategy plays a vitalpart of the marketing plans for any small business. In fact, Web site marketingis an important part of just about any business, small or large. However, it can be dangerous toput up a Web site and just hope
Sweating It Out: Continuing Tire Shortage Opens Supplier Doors, Puts Strain on Servicing Dealers
It’s been the best of times and the worst of times for OTR tire dealers. Over the past three years, mining, quarry and construction customers have been crying out for new tires. But all the orders in the world mean nothing without tires. As dealers know all too well, the real result of all that
Yokohama Set to Offer Citrus Oil-Made Tire
(Akron/Tire Review) When life hands you lemons, make lemonade, so the old saying goes.