How Much Does Racing Really Matter?
‘Race on Sunday, Sell on Monday’ used to matter, but it hasn’t in a long, long time. Used to be that carmakers, parts brands and tire companies went toe-to-toe at race tracks around the country, beating up on each other on weekends in order to beat each other at the sales counter during the rest
Firestone Out of Racing? Maybe
Now that it has walked away from Formula One racing, will Bridgestone Corp. dump the Indy racing circuit? That is the hot rumor shooting through the IndyCar Series after Bridgestone Americas failed to renew its tire supply contract with the open wheel race series by the Dec. 31 deadline. Firestone brand tires will be used
GTE: 12 Seminars Set, Exhibitor List Continues to Grow
With more than 150 companies already committed to exhibit at the upcoming Global Tire Expo, TIA has outlined a vastly expanded series of educational seminars for show attendees. The GTE in Las Vegas, Nov. 2-5, is a tires-only section of the 2010 SEMA Show, and will occupy its own space in the Las Vegas Convention
Master Social Media to Support Your Brand
Will tire dealers become irrelevant if they don’t master social media? The imperative for dealers to develop a social media program becomes more evident every day. Hundreds of nationally known companies are supporting their brands and selling additional products and services through the strategic use of social media programs. When recently asked about change, Gen.
Taking Stock: Be Ready with Performance Upgrade Options for 2010
Many times over the years, the automotive aftermarket has been given a platform that has largely contributed to a $35+ billion industry. This year, that car was the 2010 Camaro. Baer Brakes has introduced their Baer Claw Extreme (one piece rotors) and Extreme-Plus (two piece rotors) brake systems in the 14-inch 6S and massive 15-inch
SEMA Show 2008 – A European Prespective
As the world reels from the effects of the global economic slowdown, many may have wondered if this would have had a negative effect on SEMA 2008’s tyres, wheels and equipment section supported by the Tire Industry Association (TIA).
Dealing With Diversity: Reaching Out to All Demographic Groups is Vital to Success
Reaching Out to All Demographic Groups is Vital to Success in Today’s Diverse Marketplace Everywhere you turn today you hear and read about diversity – and its importance to and impact on our nation’s economy and harmony. Large corporations have gone so far as to install diversity officers, managers in charge of making sure people
Tyre Company CEOs Endorse Global Environmental Research Programme
(Staffordshire, U.K./Tyres & Accessories) The chief executives from leading tyre companies in North America, Japan, Korea and Europe met on 9th February in Los Angeles to review progress and set a forward-looking agenda for their global research program dealing with potential environmental and health impacts of their products.
Hot Time in Las Vegas: TIA Busy at Annual SEMA Show
TIA Busy at Annual SEMA Show
Industry Report
Despite posting third quarter losses of $105.9 million, with the anticipation of further negatives in the fourth quarter, Goodyear Tire & Rubber Co. officials insist that its cost-cutting moves are on track to help turn around the financially struggling tire giant.