Left Handed Complications
In the course of a week, I lost my right arm and I lost my right arm. Figuratively and literally. First, Craig Gifford, our managing editor and a member of the TR team for five years, left to join a large auto part maker. It was a tremendous opportunity for him, and while we were
That Time Again
Change, as anyone will tell you, is inevitable. And so it is with the International Tire Expo, which moved to a new hall in the massive Las Vegas Convention Center (LVCC) last year, and features a slimmed down program in 2003.
What Drives Sizing
ition of rim diameters, profiles, widths or even tire appearance in some time. While attending a recent auto show, the wide variety of new tire sizes was impressive. As you might expect, futuristic concept cars, SUVs, and light duty pickups provided the most expansive array of new tire designs and sizes. Aggressive, macho and rugged
Industry Report
RMA Asks NHTSA For Internet OptionLooking to increase the number of tires being registered, the RMA has asked NHTSA for formal permission to allow tire buyers to register to tires via tiremaker Web sites. Allowing "additional, easier choices" would enhance NHTSA’s ability to notify owners in the event of a safety problem with their tires.
Public Relations 101: Generating Positive Buzz Is Simple – Just Be Creative and Stay Honest
Public Relations 101 Generating Positive Buzz Is Simple – Just Be Creative and Stay Honest Donald Trump has a pretty easy time getting his name out in the press. But it doesn’t take Donald Trump money to get your name known as the best tire shop in town. Boosting your customer base may only require
Progress and Conservatism
Eighty years ago, a fledgling industry organization held its very first trade show. Every tire dealer in the country was invited to Cleveland, Ohio, to partake in what was being hailed as the first exhibit of its kind.
Case 6: Take Care of Your Community
Case 6: Take Care of Your Community Marketing is critical. No matter what a dealer does, no matter how a dealer does it, some form of marketing plan will be beneficial. Some plans will work much better than others. But as long as the dealer is working to get his name in front of potential
What You Want Isn’t Alwasy What You Get
Be careful. What you expect sometimes isn’t what you get. Especially in the workplace.
Retail Marketing: Treat Them Smartly
Barnum may have said “There’s a sucker born every minute,” but even he discovered that it doesn’t pay to underestimate the intelligence and buying savvy of the American public. Successful businesses don’t underestimate the American consumer, especially when it comes to high-ticket items. Most retail salespeople agree that their best customers are adept at seeing
Troubleshooting Tech Retention: Recruiting, Training and Compensation All Part of the Equation
Troubleshooting Tech Retention Recruiting, Training and Compensation All Part of the Equation Finding qualified technicians to work in your shop is not always easy. Because today’s cars are more technically advanced, you will want to find technicians who are trained to repair these smart cars. According to the Technician Retention Guidelines by the Automotive Training