Goodyear Moves Ponton to Head NAT Marketing
(Akron/Tire Review) Brett Ponton has been named to the new position of vice president of marketing for Goodyear’s North American consumer replacement business.
AskPatty.com Named Stevie Award Finalist
(Akron/Tire Review) AskPatty.com is a finalist in the Marketing Campaign of the Year category for the fourth annual Stevie Awards for Women in Business, presented by Infiniti.
MRF to Make Tyres for Defence, Eyes Aquisitions
(Akron/Tire Review – The Times of India) The Chennai-based tyremaker MRF Ltd, on Friday said that it was foraying into making tyres for the defence.
Control Costs
You don’t have to wait for acrunch to take tighter control of your cash flow. Here are a few non-intrusiveways to make cost control a year-long exercise: • Discontinue outsourcedservice, such as cleaning, travel agency or bookkeeping, for a couple ofmonths. If you find you can live without it, keep it cut. • Cut supply
Bridgestone’s ‘Steady Growth’ in Europe
(Staffordshire, U.K./Tyres & Accessories) At the recent IAA motor show in Frankfurt Bridgestone discussed details of its ongoing major investment programme for 2007, supporting its long-term plan for steady growth in Europe.
Goodyear Wins Evo Tyre Test
(Staffordshire, U.K./Tyres & Accessories) The new Goodyear Eagle F1 Asymmetric has taken its first major independent tyre test victory, with Evo magazine declaring the latest Goodyear ultra-high performance tyre as the winner in a comparison of nine brands.
Nine Dealers Face-Off in Dunlop Drivers Cup Qualifier
(Akron/Tire Review) Nine tire dealers will take to the track and compete at Virginia International Raceway for the Dunlop Driver Cup.
Arctic Circle Provides Perfect Winter Tyre Proving Ground
(Staffordshire, U.K./Tyres & Accessories) Living in an environment so cold that even a polar bear thinks twice about popping out for a pint of milk can have its advantages.
Customer Service Defined
Whether you’re a retailer, wholesaler, commercial dealer or retreader, customer service should be an important element of your business. Too many companies confuse customer service with order-taking and tracking, or even direct sales. Nothing could be further from the truth. Customer service is basically problem resolution – either to prevent problems from arising or to
Yokohama Launches New Ads
(Akron/Tire Review) Yokohama Tire Corp. is launching a new multi-media advertising campaign, centering around its Advan UHP line and Yokohama’s “environmental stance.”