How Top Dealers Create and Protect Their Brands
There are scores of books and university courses on brands and branding. There is even a publication named Brandweek that covers the latest in branding and branding programs. But when most people think about “brand,” they envision a mega-company, like Coca-Cola or GM. Brands and branding, though, are equally important for small businesses, like tire
Getting Over the Hump Just Takes Sustained Positives
Turn on any game – football, hockey, basketball, even soccer – and you will hear the word “momentum.” At least once, but often a hundred times. It’s almost like you’d expect to see a jersey with the name “Mo Mentum” on the back. “The Big Mo” is played by commentators as if it were some
New Chief, New Offices, New Sponsorship, Renewed Attitude at Pirelli
When he took over as chairman and CEO of Pirelli Tire North America, Mauro Pessi was certainly no stranger to the tiremaker or its parent, Pirelli Tyre. After a year as CEO of Italian brake component maker Brembo, Pessi, 43, returned to his roots when he became head of Pirelli’s North American operations. Pessi had
Survey Unearths Safety Sloppiness Amongst Company Car Drivers
A survey conducted by TyreSafe has again shone a spotlight onto the UK motoring public’s inability to regularly check tyre tread depth, Tyres & Accessories reports. The organisation probed a sample group of 1,552 company car drivers from across the UK and was astounded to find an alarming 25% had never – ever – checked
Kumho Appoints New Nigerian Distributor
Kumho has returned to the Nigerian market following the naming of a new national distributor.
Improved with Age? Goodyear Wants You….
Recent research suggests that the number of drivers 80 years of age is set to double in the next decade.
Mortgage Meltdown To Hit Credit Card Users
(MSNBC Blog) Credit card debt and mortgage debt are two sides of the same coin on the American personal finance landscape.
Olympic Spirit
Attending the Essen show reminds you just how much trends change.
Eastern Intrigue: ‘The Cal’ Opens in Shanghai as Pirelli Embraces China
‘The Cal’ Opens in Shanghai as Pirelli Embraces China
Yokohama Launches Eco Treadsetters Social Network Site
(Akron/Tire Review) Yokohama Tire Corp. launched Eco Treadsetters, a consumer online social network focused on environmental issues.